soi tv new

Soi TV is the 1st. SOCIAL TVNETWORKFOR HISPANICS

And Social TVequals100%Interactivity!

First A VIDEO CLIPso you get toKNOW ME a little BETTER

Let me tell you a big secret: HISPANICS have an OPINION on just about ANYTHING.

Well then… let me tell you a SECOND SECRET… they LOVE to SHARE their OPINIONS

FOR Latinos

OPINIONS= Conversation

= Entertainment

OPITAINMENT:Opinion + Entertainment

SOi TV is pioneering Opitainment, a new concept of TRANSFORMING the OPINION of the latino audience into ENTERTAINMENT, 7 days a week.

SOi TV MONITORS the entire process of the PUBLIC OPINION EXPERIENCE from A to Z. Checks & balances are in place throughout the process management of feedback from the audience, we analyze, interpret, generate screen graphs and archive for future use.

With OPITAINMENTis more fun to watch

a program in Soi TVTHAN IN

TRADITIONAL TV

TRADITIONAL TV

Content

CONSUMER GENERATED Content

Traditional TV

Soi TV

It’s more fun to watch a PROGRAM in

Social TV is not ROCKET SCIENCE!

It’s already SUCCESFULin the US General Market!

Not ROCKET SCIENCE

!

Soi TV is aboutCONNECTED

HISPANICS

TV AudienceREACH

DigitalAudience

ENGAGEMENT

TARGETCONNECTEDHISPANICS

A new & emerging target:

CONNECTED HISPANICS

And that’s 89% of Hispanics

Latinos are more CONNECTED

than any other group!

They tweet, retweet,

replyand follow!

They visit our site andRegister!

They comment,Share,

and like us!

They view usand post videos!

The targetCONNECTED HISPANICS is alive and Kicking!

Over-index GM in Social Use Over-index GM in MobileUse

Audience Survey: CONNECTED HISPANICS

Latinos between 18-40That want to express themselves, have a presence, show his/her personality, value, talent, strength & opinion.

TV Audience

Reach

Digital Audience

Engagement

TARGET ConnectedHispanics

* 954 people Survey May 2012

Tremendous GrowthIN SOCIAL MEDIA in just 4 months

March April May JuneMarch April May June

March April May JuneMarch April May June

Who AM I?

Today we reach 66% ofHISPANIC HOUSEHOLDSBroadcast .3 next to Telemundo

Aggressively seekingPAY TV DISTRIBUTIONDIRECTV and Comcast end of 2012

27% of SPANISH-DOMINANT HISPANIC HH’S have Digital

Broadcast Television• Americans relying exclusively on over-the-air

(OTA) TV broadcasting increased from 42 million a year ago to almost 46 million in 2011.

• 15% of all U.S. HH’s rely solely on over-the-air signals to watch TV programming up from 14% in the past 3 years.

• 4% of TV households, eliminated pay TV service at some point in the past .

• 25% of Hispanic homes are broadcast-only.– 27% in Spanish dominant homes

We have a greatTEAM

Julian IsaacCEO

Camilo BernalSVP Distribution

Rogelio JauaCCO

Pablo MendozaB2C CMO

Cesar PratoB2B CMO

Jacqueline MakhoulProgramming &

Acquisitions Director

Luisiana RíosNews & Commentary

Director

WE ARESEASONED TV

ENTERTAINMENT EXPERTS

TV Network ManagementStrategic PlanningOriginal ProductionsBrand SolutionsBusiness Development

TV Start UpsTV Network DistributionDigital MarketingMulti-National Content SyndicationAward winning Journalism

StrongPROGRAMMING STRUCTURE

16 HOURS of SOI Programming per day

Original Production:3:10 HOURS

Premiere Programming:8:10 HOURS

PROGRAMMING PER DAY

4 daily hoursORIGINAL PROGRAMMING

El OPINIARIO is just like a Newscast, butABOUT OPINIONSWe present an in-depth report AND THE ANCHORS DEBATE IT ON AIR

The Audience takes sides, express their OPINIONAND WE SHOW THE RESULTS.

GUAREVER TUDEI Invites every celebrity that comes to MIAMI and believe us there’s A LOT OF THEM.TWITTER and FACEBOOKEXPLODEEvery night!

OPITAINMENTSEGMENTS2 minutes, TWICE per hour throughout all our programming. They areTHE SPINAL CHORD OF OUR INTERACTIVITYSURVEYS, CONTESTS& GAMES!

DESDETV STATION START UP Reality ShowWatch every fight, every problem and all the secrets of these executives, technicians and talents building Soi TV! CASTINGS, BACKSTAGE & C-level MEETINGS!

GREAT TELENOVELAS!!NOVELAS IN STOCK 2012

16 NOVELAS IN STOCK

16 NOVELAS IN STOCK

GREAT TELENOVELAS!!NOVELAS IN STOCK 2012

16 NOVELAS IN STOCK

GREAT TELENOVELAS!!NOVELAS IN STOCK 2013

4 SERIES IN STOCKGREAT TELE SERIES!!SERIES IN STOCK 2012-2013

8 DOCUDRAMAS IN STOCKGREAT DOCUDRAMAS!!DRAMAS IN STOCK 2012-2013

I have great thingsTALK SHOW + REALITIES+SPORTS

GREAT PROGRAMS!!REALITY, SPORTS AND TALKSHOWS IN STOCK 2012-2013

MEXICAN Content Provider

and Producer

US HISPANIC Content Provider

and Producer

BRAZILIAN Content Provider

Colombian Content Provider

and Producer

ARGENTINIAN Content Provider

and Producer

ARGENTINIAN Content Provider

and Producer

PERUVIAN Content Provider

CHILEAN Content Provider

and Producer

HISPANIC Opinion Platform

WEBPlatform for Polls

STRATEGIC ALLIANCIES!!CONTENT PROVIDERS

With Soi TV you CAN GET RID OF

the 30” spot STRAIGHT JACKET

imposed by Traditional TV!

TRADITIONAL TV

Spot

BRAND & CONSUMER GENERATED Content

Audience

What they say

Who they are

BrandFollowers

Public Opinion

Demo/Psico

Social Media Growth

BasicTraditional TV

MULTIPLE INTERACTIVITYLevels

360˚ MARKETING Cycle

1. You Watch

2. You Join

3. You Contribute

4. You Share

5. You Recommend

6. You Love

Live Opitainment Segments(National and Local)

TV Program Interactivity(Original Production)

Screen Interactivity Layer

2nd ScreenApplications

Phase 1

Phase 2

Phase 3

Phase 4

MULTIPLE INTERACTIVITYLevels

3 Basic SOCIAL TV buys…1. Live Opitainment Segments (Polls, e-coupons, games, trivia)

2. Social Media Novela Screen Inserts

3. Interactive Product Integration in original programming

More than just an audienceWE DELIVER MARKETING

RESULTS

SURVEYS

STORETrafficDIGITALcoupons

TargetedSAMPLING

Accountabiltydriven progams…

In Soi TV our AUDIENCEbecomes yourBRAND FOLLOWERS!