#socialmediaetiquette: the do’s and don’ts of social media ...€¦ · #socialmediaetiquette:...
Post on 02-May-2020
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#SocialMediaEtiquette:
The Do’s and Don’ts of Social Media for the Healthcare Worker
Presented by Marissa Montenegro, BA
Objective
To learn basic guidelines and best practices surrounding the use of social media in the healthcare environment
Social Media Defined
social media (noun): forms of electronic communication (such as websites) through which people create online communities to share information, ideas, personal messages, etc.
Source: Merriam-Webster's Learner's Dictionary
Top 10 Social Media Sites
1) Facebook: 1,100,000,000 2) YouTube:1,000,000,000 3) Twitter: 310,000,000 4) LinkedIn: 255,000,0005) Pinterest: 250,000,000
6) Google+: 120,000,0007) Tumblr: 110,000,0008) Instagram: 100,000,000 9) Reddit: 85,000,00010)VK: 80,000,000
Ranked by estimated unique monthly visitors
Source: http://www.ebizmba.com/articles/social-networking-websites
How Magee Uses Social Media
believe@Magee blog
• One-stop shop for content
• Post 2-3 times/week
• Content then shared to various Magee social media sites
How do you use social media?
To stay connected with family, friends, and colleagues
Search for a job
To let off steam or get something off your chest
Share information about your field or interests
Seek resources for patients
To take a break…
Social Media is Changing Healthcare Delivery
87% of the global population own a mobile phone
54% of patients are comfortable with their providers seeking advice from online communities to better treat their conditions
>40% of consumers say information found via social media affects how they deal with their health
Source: https://getreferralmd.com/2013/09/healthcare-social-media-statistics/
Managing Your Social Media “Self”
DO: Think before you post
You can’t un-ring a bell.
Photo by J. Fusco for Visit Philadelphia™
Real life example
Real life example• An ER nurse from NY
Presbyterian was fired after she posted a photo on her Instagram of a messy (but empty) trauma room used to treat a man hit by a subway, captioned “man vs. 6 train”
• She was told she had not breached any hospital policies or violated HIPAA. Rather, she was fired because the image was seen as “insensitive.”
Photo: ABC News
DO: Use Judgement When “Friending” Patients
Could be perceived as discriminatory to others
Offering medical advice to anyone could be in violation of professional practice acts
DO: Consider professional vs. personal profiles
Where you post should affect what you post
The Golden Rule
The Grandma Rule
Real life exampleMy LinkedIn Profile My Facebook Profile
But what about HIPAA?
HIPAA
Health Insurance Portability and Accountability Act of 1996
A primary goal of the law is to protect the confidentiality and security of healthcare information
HIPAA
HIPAA standards generally prohibit health care providers from disclosing any patient information – including that a patient received care from a particular provider – without the patient’s authorization.
State privacy laws can include more restrictions or limitations.
Think about how that could come into play on social media.
HIPAA
HIPAA protects images of patients, in addition to their names and healthcare information
DO: Get written permission
From each and every patient whose name or image you use on social media
Let’s discuss
• “Central Hospital” employee, Susie, posts to Facebook about her former patient, John, with his photo
• What do you think?
“If you know me, you know that I fall in love with all of
my patients at Central Hospital. Well, yesterday this
gorgeous young man walked in and said hello with a
big smile and dancing eyes. He said "Susie, do you
remember me?" I almost fell to the floor in tears. You
always remember your first and John Smith was mine.
Maybe because he was the same age as my son.
Maybe because he had a TBI like my brother. John
was the first person I saw walk out of Central Hospital.
John just turned 21 and drove himself to Central
Hospital to volunteer his time for our patients. John
makes me believe in miracles!”
DON’T: Let HIPAA Concerns Stop You from Keeping Your Patients Safe
HIPAA allows healthcare providers to disclose patient health information to law enforcement if they believe the patient is a danger to themselves or others.
Source: http://www.healthcareinfosecurity.com/patient-privacy-vs-public-danger-a-5435
Supporting Your Organization’s Social Media Efforts
DO: Share! Share! Share!
Show pride in where you work and the successes your team achieves
Be conscious of when you are on stage vs. off stage
DON’T: Act as a spokesperson for your organization
Some organizations may ask employees to place a disclaimer on their social media profile(s), acknowledging that they do not speak officially on behalf of the organization and any opinions expressed are the author’s own.
Remember:
Think first!
When in doubt, ask.
Connect with Magee
Facebook.com/MageeRehab
Twitter.com/MageeRehab
Pinterest.com/MageeRehab
Google.com/+MageerehabOrg
Instagram.com/MageeRehabilitation
Linkedin.com/company/Magee-Rehabilitation
Questions?
Marissa MontenegroPR & Social Media ManagerMagee Rehabilitation Hospital
mmontenegro@mageerehab.org Thank You
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