social!media!&! staying!safe!online · •your photo •spelling •duplicate names •style of...

Social  Media  &  Staying  Safe  Online  

Kerry  Rego  

What  is  Reputation  Management?      “The   practice   of   understanding   or   influencing  an   individual   or   business   brand.   It   was  originally  coined  as  a  public  relations  term,  but  advancement   in   computing,   the   internet,   and  Social   Media   made   it   primarily   an   issue   of  search  results.”    

-­‐Wikipedia  

First,  Google  yourself    

• Your photo • Spelling • Duplicate names • Style of communication

• Damaging info

Web  Items  That  Can  Be  Damaging  

In   a   2010   study  by  Microsoft  &  Cross   Tab  Market  Research,   70%   of   U.S.   recruiters   have   rejected  candidates   based   on   their   online   reputation  though   only   7%   of   Americans   believe   their   online  reputation  affects  their  job  search.  

Monitoring  Tools  

•  Google  Alerts  •  Social  Mention  •  Klout  •  Hootsuite  •  Twitter  Search  

Own  Your  Name    (Everywhere)  

.net  

misspellings  

with  a  middle  initial,  if  necessary  Find  Available  Channels  www.namevine.com  

Own  a  Business?  Map  It  

http://bit.ly/MasterListDirectories  

• You  provide  terrible  service  • You  are  bad  at  your  job  • You  are  overpriced  • They  would  never  return  and  encourage  others  not  to  use  your  services  • Your  product  is  defective  

What  They  Will  Say    About  You  

Address  Negative  Posts  • How  do  you  deal  with  it  normally?  • Listen,  respond,  react  • Provide  customer  service  &  survey  • Collect  reviews  on  the  spot  • Don’t  erase  negative  posts!  • Control  is  an  illusion  

83%  of  companies  will  face  a  crisis  that  will  negatively  impact  their  share  price  between  20  and  30%,  during  the  next  five  years.  (Oxford-­‐Metrica)  

Set  up  a  Crisis  Plan  

• Plan  procedure  • Document  • Mock  exercise  • Train  

Need  a  Social  Media  Policy?  

• Add  internet  tools  • Communicate  with  staff  • Train  for  best  practices  • Update  legal  wording  

Action  Items  • Perform  a  vanity  search  • Own  your  name  • Monitor  your  name  • List  your  business  • Address  negative  content  • Crisis  planning  • Create  policy  • Post  your  own  content  • http://bit.ly/krcrepmng  

High  Ranking  Social  Media  •  Facebook  Pages  •  LinkedIn  Personal  Profiles  •  Twitter  •  Google  Local/Places  •  Google  +  •  Directories  •  Blogs  •  Pinterest  •  Slideshare  •  YouTube  

Top  Ranking  Factors  •  Twitter    #followers,   quality,   relevance,  #retweets  •  Facebook  #fans,  #comments,  #shares  •  Youtube  #views,   comments,   references,   title,  %  likes  vs.  dislikes  •  All  pos   vs.   neg   mentions,   #social  mentions  

• Snopes

• Hoax Slayer

• Search Engines name of story & “truth” or “hoax”

Rumors  

Promote  Good  Behavior  

• What  is  the  Golden  Rule?  • Consequences,  legal  • “Private”  isn’t  private  • Model  behavior  • Know  all  your  connections  

You  Are  Being  Watched  

Ways  You  Are  Being  Watched  

• Google  Street  View  • Street  Cameras  • Banks  &  ATMs  • Building  Security  Cameras  • Government  • Law  Enforcement  • Your  Computer  &  Phone  

1. Dating  2. College  Acceptance  

3. Job  Search  4. Financial  Aid/Credit  Cards  

First  Page  of  Search  Results  

Data  by  Compete,  Jacob  Nielsen,  Optify  Image  courtesy  InternetReputationManagement.com  

85% never get off the first page! -Internet Reputation Management

THANK  YOU!  @kregobiz  

www.KerryRegoConsulting.com  Kerry@KerryRegoConsulting.com