socialmedia for edu marketing
Post on 28-Jun-2015
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For
College and
University
digital media
INTRODUCTION…WHO WE ARE
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We are a leading global talent and skill development organization, building skilled manpower pool for global industries. Our proficiency spans both in training and
education allied service domains. People recognized us as India’s 1st Education marketing company who work only to helps schools, Institutions, colleges and universities to
achieve enrolment goals.
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The Way Students, Alumni, Faculty and Donors Communicate has Changed…More on-line
More Tweets, Texts, Posts, Blogs, etc.
It’s time to communicate across all mediums.
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100% of Colleges & Universities Studied
Use at least one social media platform
May 2011-2013 Study of a sample among 4 year accredited institutions in India
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*1000+ Colleges in 35 States & territories in INDIA.
*
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90% of Students use Social Network Site
EDUCAUSE data by ISCA
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# of College’s & Universities with
Up-to-Date Websites, Linked to Social Media?
http://www.?
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Many of College offered Management Degrees
(Bachelors or Masters level)
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College Dean’s are Early Technology Adapters…
• 87% use Smartphones
• 32% use Tablets
• 15% use e-Readers
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50% of College’s Use
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20% of College ‘s Use
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Criteria for Making Friends in SNS Percentage (N=100)
Education or Business relationship 26.7
Based on personal likeness 42.2
Just to get someone for chat 8.9
Other 22.2
CRITERIA FOR MAKING FRIENDS IN (SOCIAL NETWORKING SITE)SNS
Source: ISCA
Relationship with Online Friends Percentage
Very Close 7.5
Good Friends 20
Fairly 17.5
Average 25
None of above 30
Total 100
Rating students relationship with their online friends
Source: ISCA
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With Students’ Counterparts
Never Rarely Always
With Co-Workers 7% 40% 28%
With Family Member 11% 30% 48%
With Friends 2% 26% 70%
With Unknown people 30% 17% 11%
The Frequency of the Students’ Communication with their Counterparts
Source: ISCA
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Different Purpose of Using SNS
No Less Average High
Forum 20% 26% 28% 19%
Blog 15% 19% 37% 20%
Media Sharing 10% 23% 27% 39%
Messaging 1% 10% 20% 68%
Chatting 2% 8% 27% 67%
Browsing Page Profile 19% 24% 27% 30%
File Sharing 10% 23% 33% 37%
Browsing Friends Profiles 28% 21% 19% 16%
The Purpose of Using SNS among the Indian Students
Source: ISCA
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Is Your College’s
Digital Door Open Wide Enough?
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Ponder this…
1. If students, alumni, community people are visiting community pages on Facebook but your college does not have a Facebook page, what does that say about your institution?
2. If potential students can go to websites and social media of other colleges and see dialogue about current events and curriculum but not at your college, what does that say about your institution?
3. If students and prospective students view videos, share tweets, posts and blogs but not from your college, what does that say about your institution?
?
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What’s stopping your institution from opening the digital door wider?
Budget issues?
Privacy concerns?
Limited know-how?
Little interest?
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What Can Opening the Digital Door Do?1. Raise visibility and awareness
2. Connect to donors, prospective students, alumni, students, faculty, post graduate employers, and the community
3. Heighten awareness of curriculum and events
4. Build greater relevance in academia setting
5. Generate conversations where people are
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It’s about lifting the barriers to communications.
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Telling Your Story… Content in Lots of Places
Podcasts
Social Bookmarking
Wikis
YouTube
Blog
Flickr
Vimeo#hashtags
texts
FacebookPages
scribd
FourSquare
Google+
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NETWORKING SITES
Linked In
BLOGS
Wordpress Blogs
Blogger
MICROBLOGS
VIDEO SHARING
YouTube
PHOTO SHARING
Flickr
PODCASTS
iTunes
Popular tools Used by Higher Education
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How Active & Effective Are You in
Engaging on Facebook, Twitter
&YouTube?
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Let the Student’s Find you OutMake them follow You
Get more Lead’s
Enquiries
Contact Us:
Room No 830, 8th Floor, RDB Boulevard, Plot -K1, Sector V, Block - EP & GP, Salt Lake City, Kolkata - 700091, West Bengal
Phone: +91-9830363622Email: info@mindstairs.comwww.mindstairs.com
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