socializing your event

September 20, 2014

Socializing Your Event

Why is social media so powerful?

?

The Social Network Effect

Trending Topics

Of web traffic comes from 8 social referral sites

More than double than the year before!

http://thenextweb.com/socialmedia/2014/07/21/facebooks-referral-traffic-share-grew-10-q2-2014-pinterest-fell-19-twitter-slipped-9/

31%

Of all online adults are Facebook users.

http://mashable.com/2014/08/08/study-snapchat-college/

71%

http://www.pewinternet.org/2013/12/30/social-media-update-2013/The amount more that users engage with a brand’s photo on Instagram vs. Facebook.

60x

http://mashable.com/2014/04/29/instagram-marketers-friend/

http://www.pewinternet.org/2013/12/30/social-media-update-2013/Average organic reach of

brand pages

6%

http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/

*And declining

http://www.pewinternet.org/2013/12/30/social-media-update-2013/

http://www.pewinternet.org/2013/12/30/social-media-update-2013/

Fastest growing demographic on Twitter.

http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/

55-64

Of college students report posting on Snapchat once

a day

http://mashable.com/2014/08/08/study-snapchat-college/

70%

Of all web traffic comes from mobile devices and

apps.

http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/

>50%

Know Your Audience[ target your message ]

WHO? Customers, friends, fans, people with affinity

People 45+ make up 46% of Facebook users. Over 1 billion users | 2nd most visited site behind Google.

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

WHO? Acquaintances mixed in, along with prospects, press, and influencers

28% African American & 14% of Hispanic vs. 12% White.560 million users | 29% of users are 18-29 age group.

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

WHO? Professionals, educated adults, recruiters, and businesses (major donors!)

50% Male & 50% Female.240 million users | 79% are over 35 years old.

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

WHO? Your mom, sister, girlfriend, wife, daughter, crafters, DIY-ers, and foodies.

70 million users that 68% are women.50% of users have kids.

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

WHO? Young, techie men + early adopters.

400+ million users dominated by men (71%).About 50% of Google+ users are 24 or younger.

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

YOU’VE GOT A SOCIAL MEDIA STRATEGY, RIGHT?

* From Charlene L

i and Josh Bernoff

's book Groundswell: Winning in a

World Transformed by Social Technologies

P = People: Who?

O = Objectives: Goals?

S = Strategies: Outcomes?

T = Technologies: Tools?

The P.O.S.T. method*

WE NEED TO IMPROVE ATTENDEE SATISFACTION BY 20% BY DRIVING ENGAGEMENT IN OUR SOCIAL COMMUNITIES BEFORE, DURING, AND AFTER OUR EVENT

WE NEED TO IMPROVE ATTENDEE SATISFACTION BY 20% BY INCREASING ENGAGEMENT IN OUR SOCIAL COMMUNITIES BEFORE, DURING, AND AFTER OUR EVENT?

Before the Event

Got Wifi??

Establish an Event Hashtag

#

Promote Your Event and Engage on Facebook and LinkedIn

Include Industry Hashtags in Updates

Host a Twitter Chat

Do a Giveaway Before the Event

Use Social Advertising to Drive Registration

Integrate Social with all Event Promotion Channels 

Create a Twitter List of Speakers, Influencers or Sponsors

Embed a Twitter Timeline on Your Website

Use Collaboration Tools to Pre-schedule Updates and Monitor Social Activity

Track and Benchmark Key Stats

Track How Far Your Tweets Travel

At the Event

Share the background chatter at your event

Share the Backchannel Conversation at Your Event

Livestream Your Events

Do a Tweetaway

Incorporate Philanthropy

Host a Tweetup

Do a Daily Roundup

After the Event

Post Presentations on Slideshare

Include Social in Your Post-Event Survey

Keep the Conversation Going!

Show and tell time!What’s worked for you?

Thank You!@melmatho

www.slideshare.net/melmatho