#socialcred: bridging the gap: theory + practice
Post on 17-Oct-2014
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Join the Conversation: #SocialCred
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#SocialCredBridging the Gap: Theory + Practice
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46587(Global)
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2
ObjectivesIntroduction to #SocialCred Terms and Concepts
Live Demo #SocialCred
#SocialCred Within Context of Theory + Practice
Best Practices and Guidelines For #SocialCred
Q & A Session
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3
#SocialCred ?!
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4
#SocialCred ?!
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5
#SocialCred ?!#SocialCred = Social Credibility
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6
#SocialCred ?!#SocialCred = Social Credibility
Social Credibility = Social Influence
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#SocialCred ?!#SocialCred = Social Credibility
Social Credibility = Social Influence
Social Influence =
?
?
???
??
??
? ?
???
?
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Um … What?!
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Live Demo
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10
What’s Your Social Influence?
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13
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14
How Do Yours Measure-Up?
49 46
587(Global)
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Why the Difference in Scores?
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Platforms Analyzed
Twitter, Facebook, LinkedIn, Quora, (your) website
Twitter, Facebook, LinkedIn, Google+, Foursquare, Wikipedia, Klout
Twitter & Facebook
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What is Measured
Online Social Interactions
Influence via Engagement (not activity)
Influence & Outreach
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How It’s Measured
Retweets, Posts, Shares, Likes, Comments
How others respond and share your content & engagement variables across multiple social networks
Retweets, Replies, Mentions, Follows, Posts, Likes, Shares, Event Invites
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“I don’t believe in services like Kred.”
@matthomas
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21
Social Analytics Analyzed“Klout, etc. are attempting to quantify
something that resists quantification for the purpose of what? Themselves? Business? Etc.”
With any kind of quantification, we must ask, What exactly is claiming to measure and for what purpose?
“I don’t believe in services like Kred.”
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22
Social Analytics Analyzed“Klout, etc. are attempting to quantify
something that resists quantification for the purpose of what? Themselves? Business? Etc.”
With any kind of quantification, we must ask, What exactly is claiming to measure and for what purpose?
“I don’t believe in services like Kred.”
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23
#SocialCred
Theory
Practice
+
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We’ve Covered “Practice”
What About “Theory”?
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Short Answer:
Very Little to None(of Original Theory)
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26
Why?
… It’s Complicated
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27
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28
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A. Bandura’s Social Cognitive Theory (SCT)
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31
Best Practices & Guidelines for #SocialCredWork – In – Progress
Understand the Current Limitations
Use Your #SocialCred To Influence Change
Collaboration – Work Together
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Professionals & Practitioners
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Scholars & Researchers
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Users & Consumers
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Social Analytics
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Q&A Session
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