social youth in the arab world by the online project - arabnet digital summit 2014

Social Youth in the Arab World

“More Than 11 Million Youth Have Fled Facebook Since 2011”-Time Magazine

32% fewer users are on Facebook in the US…

Source: iStrategyLabs

East WestVS.

Source: The Online Project

Jan-11 Jan-14Age Users Percentage Users Percentage Growth13-17 6,042,140 21% 4,880,000 11% -19.20%18-24 8,439,260 30% 14,336,000 33% 69.8%25-34 8,765,960 31% 15,520,000 36% 77%35-44 3,692,420 13% 5,424,000 13% 46.8%

45-55+ 1,384,440 5% 2,770,800 6% 100%

CountryKSA 5,941,500 22% 7,708,000 17% 29.7%UAE 3,759,500 14% 4,470,000 10% 18.9%Egypt 9,553,420 35% 17,000,000 38% 77.9%Jordan 2,238,600 8% 2,934,000 7% 31.1%Qatar 742,020 3% 1,092,000 2% 47.2%Bahrain 482,620 2% 510,600 1% 5.8%Oman 396,720 1% 834,600 2% 110.4%Iraq 999,700 4% 5,746,000 13% 474.8%Palestine 945,340 3% 1,329,600 3% 40.6%Kuwait 1,108,880 4% 1,306,000 3% 17.8%

Lebanon 1,311,000 5% 1,900,000 4% 44.9%

Total 27,479,300 44,830,800 81.7%

Source: The Online Project

13-17 18-24 25-34 35-44 45-55+-20.00%

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Social Arab youth are still very big on Facebook

Where are youth in the Arab World spending their time?

Social Youths in Egypt

SnapChat

In-sta-

gram

Facebook

Twitter Vine LinkedIn YouTube Pinterest Keek Other0.0%

10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%

100.0%

Which of the following Social Media platforms do you use the most?

Social Youths in KSA

SnapChat

In-sta-

gram

Facebook

Twitter Vine LinkedIn YouTube Pinterest Keek Other0.0%

10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%

100.0%

Which of the following Social Media platforms do you use the most?

Social Youths in Kuwait

SnapChat In-sta-

gram

Facebook Twitter Vine LinkedIn YouTube Pinterest Keek Other0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Which of the following Social Media platforms do you use the most?

Social Youths in UAE

SnapChat

In-sta-

gram

Facebook

Twitter Vine LinkedIn YouTube Pinterest Keek Other0.0%

10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%

100.0%

Which of the following Social Media platforms do you use the most?

Tips on How to Engage Social Youth in the Arab World

Incorporate what’s trending in real life among the youth in the campaign or the daily content1

. Selfie Song

Happy Video

Involve the audience and ask them to be part of your campaign2

.

Involve the audience and ask them to be part of your campaign2

.

Be part of popular events among the youth if it’s relevant3.

Thank you!