social web: patients are there. are you?

People are using it. Are you?

The Social Web

Colleen Young

www.virtualhospice.ca

Health Care Social Media Canada #hcsmca

People are using it. Are you?

The Social Web

The WORKshop

• Why do you want use the social web?

• Why do people want to talk with you?

• Where to start?

• What are the tools?

• What are your barriers?

• How do you measure success?

• Where can you get more ideas and support?

What is the social web?

The social web NOT social media.

It’s…

Why do you want to use the social web?

@docmikeevans, family physician, professor

• People use social networking for health. We need to connect, inform and inspire them to affect behavioural change for better health.

13

Inform & influence

• The social web has brought me closer to my patients, connected me with new ones and opened many networking doors.

14

@DrDeborahCooper, dentist, speaker

Connect

@drpauldempsey, pediatrician, medical director of @quintepediatric

• We’re very rooted in our local community. The social web has helped strengthen those ties and at the same time has connected us to a greater community.

15

Build relationships

• Social media doesn't just help me in my research, it totally changed the way I interact with collaborators.

16

Bertalan Meskó, @Berci, Medical Doctor, Founder of Webicina.com; Hungary

Collaborate

@d_bourne, corporate communications manager, @ScarboroughHosp

• Communicating directly with patients using the social web is a great way to enhance customer service and increase accountability.

17

Improve experience

Why do people want to talk with you?

@andrewspong, patient, social business developer

• It is to be hoped, though is far from assured, that local health providers are listening and responding to patient health information needs. 

19

For education

@cmaer, online editor, Canadian Medical Association

• Having a healthcare institution communicate directly with you would be nice. Operative words are "you" and "directly." Huge potential of social media.

20

To connect

@maykilmer, mother, caregiver and patient

• I'd like them to communicate with me in terms of education & to have my voice heard more easily.

21

To build a relationship

• Simply put, social media has allowed me to access ideas, thoughts and opinions I would never have been able to before.

22

Prajesh Narendra Chhanabhai, @Zimbarama, PhD Candidate, University of Otago; New Zealand

Learn & stay current

@AlainaBCyr, patient educator and health communicator, Princess Margaret Hospital

• Social networking with my healthcare practitioner or organization would make me feel important ̶ that they want to know my experience.

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Have a better experience

Where to start?

Know your audience(s). Know the tools.

Twitter

• Peers and public

• Learn and inform

• Crowd-source information quickly

Blogging

• You

• Articulate what you do and think

• Understand yourself differently

Facebook

• General public

• Create a community of support

• Reach public audience where they are

• General public

• Educate and inform

• Broad audience, one to many

Video

LinkedIn

• Professional networks

• Connect with peers

• Join groups and participate in discussions

Google+

• Professional and public audience

• Connect with peers

• Video conferencing

• Curate content and influence search results

Content curation tools

• Targeted public audience

And so much more…

• Skype

• Photosharing

• Wikis

• Quora

• Slideshare

Set reasonable goals

Goals that are right for you and then…

• Listen and learn.

• Ask and learn.

• Share and learn.

• Inform and learn.

Align strategy with goals

• Inform/influence

• Connect

• Build relationships

• Improve experience

Be socially valuable…

• Listen actively

• Be a guide

• Provide value

• Be a connector

• Share

• Speak plainly

• Don’t ignore…and build social capital.

Provide value

• Create, curate and share relevant content

• Host events

• Design activities with a purpose

Events & activities

• Facebook Causes• Twitter chats• Webinars• Hangouts• Skype conferences• Meetups• Polls and Surveys

Don’t ask before you give

• We're celebrating Nursing Week from May 7-11! A big thank you to our nurses for all that they do to make difference in patients' lives. 

Help fill in the blank in this sentence: "I'll never forget when a nurse ________."

What are your barriers?

Time and money

• Concentrate on the channels that work

• Apply social media to other “work dockets”

• Involve other people in your organization

• Partner with other organizations

How do you measure success?

Top 3 factors for success

• Create a strategy

• Prioritize social networking

• Have dedicated social media staff

Source: Non-Profit Social Networking Benchmark Report, http://nonprofitsocialnetworksurvey.com/

Key performance indicators

• Insights • consumer feedback

• Exposure • media impressions, visits, views, etc.

• Reach • # people who connect to the social application

• Engagement • level of interaction with the content

Align with your goals and strategy

Finding the right balance

• ROR = Return on relationships

• Data doesn’t lie

• Stories complete the picture

Measurement tools

• Google Analytics

• Facebook Insights

• HootSuite

• Bit.ly

• Klout, PeerIndex

• Radian6

• Testimonials

Where can you get more ideas and help?

Wednesdays at 1pm ET

• Follow the hashtag.

• Join the chat.

• Share your knowledge.

• Tap in to the community.

• Search the archives.

• Add a topic.

• Attend a meetup.

• Build our lists.

www.colleenyoung.com

www.symplur.com

Useful resources

• SMiCH.ca

• CDC’S Guide to Writing for Social Media• http://www.cdc.gov/socialmedia/Tools/

guidelines/pdf/GuidetoWritingforSocialMedia.pdf

• Mayo Clinic Center for Social Media• http://socialmedia.mayoclinic.org/

• Twitter

colleen@virtualhospice.ca

@colleen_young

@hcsmca

@VirtualHopice

Thank you

www.virtualhospice.ca