social web callouts in higher ed
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Helping Colleges and Universities use the web to meettheir marketing and recruitment goals.
BlueFuego Social Web Callout Research
6 Month Review3/1-8/1
About the ResearchBlueFuego has looked at 1,387 four year institutions in the
United States to see who is using visual social web callouts on their site. This is a summary of our research.
We have focused on 3 pages:Homepage (school.edu)Admissions Homepage
Alumni Homepage
40.5% of schools (562) now have a SWC on one of these three pages, up from 20.5% (285) in March.
Executive SummarySocial Web Callouts (SWC) have become even more prevalent on .edu websites since our initial research in March 2009. The %
of growth for callouts has doubled across every category.
Twitter continues to grow quickly in both usage and promotion in Higher Education, while Facebook is still the most linked to
social network.
MySpace Callouts and YouTube embeds have seen negative growth for the past six months on .edu homepages and
Admission pages, but positive placement on Alumni pages.
Social Web Callouts
n = 1,387
1 or More Page 40.5%20.5%
March August
20.5% of schools (285) had a SWC on one or more of thethree pages we researched in March.
40.5% of schools (562) had a SWC on one or more of thethree pages we researched in August.
Increase = 97.56%
Social Web Callouts
n = 1,387
1 Page 25%15.7%
March August
15.7% of schools (219) had a SWC on one of thethree pages we researched in March.
25.0% of schools (347) had a SWC on one of thethree pages we researched in August.
Increase = 58.44%
Social Web Callouts
n = 1,387
2 Pages 11.6%4.03%
March August
4.03% of schools (56) had a SWC on two of thethree pages we researched in March.
11.6% of schools (161) had a SWC on two of thethree pages we researched in August.
Increase = 187.84%
Social Web Callouts
n = 1,387
3 Pages
March August
.07% of schools (10) had a SWC on all three pages (.edu, Admissions, Alumni) we researched in March.
3.9% of schools (54) had a SWC on all three pages (.edu, Admissions, Alumni) we researched in August.
Increase = 440%
3.9%.07%
Where are the Callouts?.edu Homepage
Admissions HomepageAlumni Homepage
Where are the Callouts?
March
37%
32%
30%
.edu Admissions Alumni
37%
31%
32%
.edu Admissions Alumni
August
.edu Homepage Callouts
n = 1,387
March
92.4%
7.6%
Callout No Callout
August
82.2%
17.8%
Callout No Callout
% Growth = 134%
Admissions Homepage Callouts
n = 1,387
March
91.8%
8.2%
Callout No Callout
August
83.1%
16.9%
Callout No Callout
% Growth = 106%
Alumni Homepage Callouts
n = 1,387
March
90.6%
9.4%
Callout No Callout
August
79.7%
20.3%
Callout No Callout
% Growth = 116%
What are they linking to?.edu Homepage
Admissions HomepageAlumni Homepage
.edu Homepage Links
YouTube
0% 20% 40% 60% 80%
64.4%
44.5%
78.1%
24.5%
34.9%
60.4%
March August
n = 106 (March) and 247 (August)Read as: “Of the 17.8% of schools who had SWC’s on their .edu homepage in August, 78.1% were linking to Facebook.”
Flickr
MySpace
YouTube Embed
0% 8% 15% 23% 30%
9.3%
6.1%
12.3%
21.0%
2.8%
12.3%
17.0%
17.0%
March August
.edu Homepage Links
n = 106 (March) and 247 (August)Read as: “Of the 17.8% of schools who had SWC’s on their .edu homepage in August, 21% were linking to Flickr.”
.edu HomepageSocial Web Callouts (SWC) on the .edu homepage have risen
by 134% in the last 6 months.
Of the 247 schools who now include SWC’s directly on their homepage, Facebook and Twitter are included the most.
Facebook 29.3%YouTube 27.5%Twitter 162.8%Flickr 23.5%
MySpace -28.2%YouTube (Embed) -50.4%
LinkedIn 228.6%
% Change by Site:
.Admissions Homepage Links
YouTube
0% 23% 45% 68% 90%
45.6%
29.8%
80.9%
14.2%
24.8%
64.6%
March August
n = 113 (March) and 235 (August)Read as: “Of the 16.9% of schools who had SWC’s on their .edu homepage in August, 80.9% were linking to Facebook.”
Flickr
MySpace
YouTube Embed
0% 5% 10% 15% 20%
3.4%
9.9%
10.2%
12.3%
18.6%
11.5%
8.0%
March August
Admissions Homepage Links
n = 113 (March) and 235 (August)Read as: “Of the 16.9% of schools who had SWC’s on their Admissions homepage in August, 12.3% were linking to Flickr.”
0.0%
Admissions HomepageSocial Web Callouts (SWC) on the Admissions homepage have
risen by 106% in the last 6 months. 235 schools now include SWC’s directly on their homepage.
A Facebook callout is visible on 8 of 10 Admission Homepages.
Facebook 25.2%YouTube 20.1%Twitter 221%Flickr 53.7%
MySpace -11.3%YouTube (Embed) -4.6%
LinkedIn (0% to 3.4%)
% Change by Site:
Alumni Homepage Links
YouTube
0% 23% 45% 68% 90%
40.8%
18.4%
87.2%
11.5%
10.0%
82.3%
March August
n = 130 (March) and 282 (August)Read as: “Of the 20.3% of schools who had SWC’s on their Alumni homepage in August, 87.2% were linking to Facebook.”
Flickr
MySpace
YouTube Embed
0% 13% 25% 38% 50%
42.2%
5.3%
11.7%
12.1%
40.0%
4.6%
10.7%
4.6%
March August
Alumni Homepage Links
n = 130 (March) and 282 (August)Read as: “Of the 20.3% of schools who had SWC’s on their Admissions homepage in August, 12.1% were linking to Flickr.”
Alumni HomepageSocial Web Callouts (SWC) on the Alumni homepage have
risen by 116% in the last 6 months.
Of the 282 schools who now include SWC’s directly on their homepage, Facebook and LinkedIn are included the most.
Facebook 5.9%YouTube 8.4%Twitter 253.3%Flickr 162.1%
MySpace 9.2%YouTube (Embed) 15.2%
LinkedIn 5.5%
% Change by Site:
SummaryTwitter is clearly the fastest growing site in terms of Social Web
Callouts from the .edu homepage, Admissions and Alumni.
For the schools who are placing SWC’s on their website:
Facebook appears 82.33% of the time.Twitter appears 49.89% of the time.YouTube appears 30.3% of the time. LinkedIn appears 19.6% of the time.
Flickr appears 15.0% of the time.MySpace appears 11.43% of the time.
YouTube Embeds appear 7.0% of the time.
Are you ready to Ignite the Fuego at your institution? Contact us today.
http://www.bluefuego.comhttp://facebook.com/bluefuego
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