social web and email marketing: how facebook messenger is changing the rules

SMS60B 20B

900,000,000

Top 20 social and messaging apps in Belgium

Messaging app ► Platform

Search and chat bots

CHAT BOT?

COMPUTER PROGRAM

DIGITAL ROBOT ASSISTANT

CONVERSATIONAL

AUDITORY OR TEXTUAL METHODS

COMPLEX QUERIES

❖ Customer service through Facebook Messenger

❖ New era of targeted advertising❖ Bot-assisted experiences

Used more than 115,000x in the 1st month

2016, YEAR OF BOTS

March 2016200M users

KIK

May 2016600M users

Skype

June 2015100M users

Telegram

April 2016900M users

Facebook Messenger

10,000+ platform developers

are working on Facebook bots

❖ AI-based digital assistant❖ Combination of human labour and

machine learning to complete tasks for the user

❖ Book restaurants, purchase items,..

Email marketing?

Opt-in

Bot-assisted

Messages

Worth it?

3 major advantages of building bots over traditional apps

100% cloud basedno downloads

necessary

High penetration rate

Align content with context

Flaws?

Bots aren’t good enough year. To really understand humans, they need more data.

BIG DATA

… And it’s coming!

ContentBot dev

costs

AnalyticsDatabase managemen

t

HUMAN ► HYBRID ► AUTOMATION

Not everything is virtual though. The

physical world needs humans.

Bots could be the most important launch since the

App Store.

THANK YOU!