social. visual

Social.Visual.

Shel Holtz@shelholtz

billionphotos will be taken next year

“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment, and we are turning photography into a communication medium.”

-- Robin Kelsey, Harvard photography professor

27,800 photos uploaded to Instagram every minute

• 5 million per day, 575 likes & 81 comments per second

• Engagement 10x Twitter’s

208,000 photos uploaded to Facebook every minute (6 billion/month)

• 20% of daily shared photos• Half of Facebook newsfeeds • Engagement 100-180% better

Pinterest generated the 4th largest amount of web traffic worldwide

outperforms

by a factor of

10

PreviouslyUnusableMoments

News

Marketing

“We believe the consumer is part of [Fashion Week], and that their inclusion is going to grow. The consumer has a voice and say in [our]

brand, they should get special perks even if they can’t attend the show.”-- Uri Minkoff

Does this mean

writing is dead‽

A Social/VisualSchema

Based on “Shaping Organizational Image-Power through Images: Case Histories of Instagram”by Brian J. McNely, University of Kentucky

http://bit.ly/16xm8IH

OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

OrientingHumanizingInteracting

PlacemakingShowcasing

Crowdsourcing

Infographics

Infoposters

Shel Holtz, ABCwww.holtz.comshel@holtz.com

@shelholtz415.881.7435