social trends, why they are important and why they are not
Post on 24-Jan-2015
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@brandjoe
Goodbye
Product Development MarketingGH
Algorithms
Growth Hacking
Real time
MobileGoogle+
Visual
Video
Look alike LA
Adoption
ello
Trends = Opportunities
Look alike
Take your email database push it into Facebook's customs audiences, think about targeting the audiences with different messages
Google+
Ensure your keywords are not only implemented on site, but throughout your social channels. Get a G+ page!
Realtime
Build a real-time program into your social activity. Hunt down newsworthy content and connect it to your business
Algorithms
Allocate budget to paid media on social, unfortunately it’s becoming more and more important
LA
Trends = Opportunities
Growth Hacking
Build the network economy into your campaigns
Video
Get creative! Tools like goanimate.com & videoscribe.co can help
Mobile Social
Ensure you are delivering joined up experiences across your devices, if your content is not mobile ready, it should be!
Visual
Create more bite-size visual content – Great tool called canva.com
What has not changed?
Share Rank
Emotion Pays
The dramatic arc
Exposition
Rising actionClimax
Denouement
Falling action
Introduces
important
background
A series of related
incidents build toward
the point of greatest
interest
The climax is the turning point, which changes the protagonist’s fate
The conflict between the protagonist and the
antagonist unravelsUnravelling or untying
of the complexities of a
plot
Relevant and unexpected
Irrelevant and expected
Irrelevant and unexpected
Relevant and expected
Irrelevant Relevant
Expe
cted
Une
xpec
ted
The Relevant & Unexpected
Thank you
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