social sparks
Post on 09-May-2015
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Making Social Sparks
What’s the
BIG idea?
What’s the
BIG idea?
To develop timely and culturally relevant small ideas which
people connect with instantly...
SPARKS!Which will ignite
action...
These two chaps have to work together to create a spark...
The thumbwheel is nothing new...
RELEVANCE!RELEVANCE!
Relevance is always relevant however you are talking to your
audience - social, email, mobile - if it’s not relevant fans aren’t going to stick around and listen...
You need to fuel that relevance...
Culture
Timely
Culturethe attitudes and behaviour characteristic of a particular social group
“
”
Different social groups need to be treated differently
There are no set rules...
Just big, cheesy, motivational speaker style...
It’s
all around...
EVERY DAY!
Special occasions
Anniversaries
Events
Find for inspiration where your fans might...
Tumblr
ffffound
The Fancy
As a brand - stealing work or ideas is bad
BUT YOU CAN...
GET INSPIRED!
inspiration
inspiration
inspiration
inspiration
inspiration
inspiration
inspiration
What your fans wantBrand filtersRelevance
CONTENT!
Take your inspiration and start creating...
What drives relevanceand culture?
Timing
Culture
Relevance
Current affairs*
*It might not be the head lines
Too good to be true?
It has been done...
Mr Porter Tumblr
Lynx Facebook content timely visualised conversation starters
Innocent Drinks Facebook content
Fosters Facebook
Continual conversation and series posting
Understand your audience
+Tap into their culture
+ Keep it relevant
=
SPARKS!
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