social soup - summer research
Post on 16-Apr-2017
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SUMMER
There’s opportunity for brands as 82% have more brand conversations during summer
Summer is a unique time of the year:
People are out and about more during summer:
94% are out and about seeing more things in summer
84% notice that people are posting more on social media
86% see more people than usual
62% share more on social media
88% say that summer is a chance to break the routine for the rest of the year
94% speak to more people than usual
51% says their social media feed is more exciting to check during summer
85% feel happier in summer
Which translates to more posts and conversation
on social media:
Summer is a unique time of the year as people are more active in the real world, which translates to
more activity on social media too.
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