social software delivers real business value

Social Software Delivers Real Business Value

Jon MellPortal and Social SoftwareNorth East Europe

PEOPLE are core to every BUSINESS

By nature, PEOPLE are SOCIAL

SOCIAL NETWORKS are on the rise in the consumer space

Leverage this SOCIAL CONCIOUSNESS

in your business

We don’t just make social apps…we make your apps social

Why should I use social software? And why now?

Vitamins or Aspirins? Address the headache

Where does it hurt? Describe the pain

Who’s Who in the Zoo

Profile Page Know and be known

Knowledge Sharing Gap

Tags

Communities

Blogs, Wikis, Forums…

Email Hoarding of Business Information

Team library

Easy access from desktop applications

Organizational boundaries

Social Bookmarks Finding

Social Bookmarks Tagging

Maze to information

Available Information

Accurate Information

Credible Information

So you do a search and find something

Who created it? What experience or skills do they have?

What have others said about this?

How have they used it? How have they tagged it?

Virtual business card and more

Credentials directly from the content

Community and teams

Team places

Communities

It’s not as difficult as some imagine

It's taken ages to get here From Daniel Pink'sA Whole New Mind

Agricultural Age (farm workers)

It's taken ages to get here From Daniel Pink'sA Whole New Mind

Agricultural Age (farm workers)Industrial Age (factory workers)

It's taken ages to get here From Daniel Pink'sA Whole New Mind

Agricultural Age (farm workers)Industrial Age (factory workers)

Information Age (knowledge workers)

It's taken ages to get here From Daniel Pink'sA Whole New Mind

Agricultural Age (farm workers)Industrial Age (factory workers)

Information Age (knowledge workers)

Conceptual Age (creators & empathizers)

They see things differentlyRelate to functionListen to

ArgumentTendency to

focusSwayed by logic

Change is serious

Relate to designListen to storiesTendency to blendSwayed by empathyChange is fun

So…is your company considering the use of social software?

Don’t get trapped on the outside looking in

(1) Get started Don’t get stuck inanalysis mode

(2) Identify the “socially active”Who has already adopted these tools?

(3) Find the contributors Your high value experts

(4) Identify an executive sponsorThis is not a technology issueIt’s a social issue

Find someone who has

(or can catch) the vision

What makes “Social Software” a success?

It’s not measured in 100% involvement

What makes “Social Software” a success?

Major contributors account for about

15-20% of the total workforce*

* On average, your company may vary

It’s not measured in 100% involvement

What makes “Social Software” a success?

Major contributors account for about

15-20% of the total workforce*

To be considered a

Success, you just need to get these people to

be more productive* On average…your company may vary

It’s not measured in 100% involvement

That’s “why”…for “what” and “how”

Who’s Who in the Zoo?Profiles

Knowledge Sharing GapTags, Communities & Forums

Email HoardingShared content in context

Organizational BoundariesSocial Bookmarks

Maze to infoCredibility & value thru all

contentDisparate working & interest groups

Communities and Teams

and there’s more

Open discussionideas? questions? comments?

What do you think?

thank you it’s been my pleasure

Louis RichardsonWW Sales ExecutiveLotus Social Software

1741 Rugby RoadMarietta, GA 30062

Tel 678 264 4912RichardL@us.ibm.com

Please go to www.thecollaborationsoapbox.com You can read any of the materials there, but we

would suggest you request to join the community so you can contribute and comment.