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Two social media campaigns; one from the big boys and the other from a little girl who did a big thing.

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This is Martha

This is Martha’s lunch

This is Martha’s Blog

This is Martha’s Blog

Started as a school writing project, the blog is written under the pseudonym “VEG” (Veritas Ex Gustu – truth from tasting), with the subtitle... “One primary school pupil's daily dose of school dinners”.

Started as a school writing project, the blog is written under the pseudonym “VEG” (Veritas Ex Gustu – truth from tasting), with the subtitle... “One primary school pupil's daily dose of school dinners”.

This is Martha’s Blog

It features daily entries on the £2 school meal that Martha has chosen that day, her thoughts on the food and its quality, a count of the number of hairs, a health rating, a picture, and marks out of 10 based on a “Food-o-Meter”.

It features daily entries on the £2 school meal that Martha has chosen that day, her thoughts on the food and its quality, a count of the number of hairs, a health rating, a picture, and marks out of 10 based on a “Food-o-Meter”.

This is Martha’s Blog

The first full entry featured a picture of a slice of pizza and a single potato croquette, alongside some sweetcorn and a cupcake for desert.She said; “The good thing about this blog is Dad understands why I am hungry when I get home.”

The first full entry featured a picture of a slice of pizza and a single potato croquette, alongside some sweetcorn and a cupcake for desert.She said; “The good thing about this blog is Dad understands why I am hungry when I get home.”

This is Martha’s Blog

The first full entry featured a picture of a slice of pizza and a single potato croquette, alongside some sweetcorn and a cupcake for desert.She said; “The good thing about this blog is Dad understands why I am hungry when I get home.”

The first full entry featured a picture of a slice of pizza and a single potato croquette, alongside some sweetcorn and a cupcake for desert.She said; “The good thing about this blog is Dad understands why I am hungry when I get home.”

This is Martha’s Blog

The blog hit local and then national headlines, after gaining support from chef and school meals campaigner Jamie Oliver, who tweeted; “Shocking but inspirational blog. Keep going, big love from Jamie x”

The blog hit local and then national headlines, after gaining support from chef and school meals campaigner Jamie Oliver, who tweeted; “Shocking but inspirational blog. Keep going, big love from Jamie x”

This is Martha’s Blog

Martha also began featuring pictures sent to her by children in Germany, Japan, Spain, Taiwan and the USA.The resultant traffic generated media interest, with Martha featuring as a guest on BBC Radio 4's You and Yours.

Martha also began featuring pictures sent to her by children in Germany, Japan, Spain, Taiwan and the USA.The resultant traffic generated media interest, with Martha featuring as a guest on BBC Radio 4's You and Yours.

This is Martha’s Blog

Martha also began featuring pictures sent to her by children in Germany, Japan, Spain, Taiwan and the USA.The resultant traffic generated media interest, with Martha featuring as a guest on BBC Radio 4's You and Yours.

Martha also began featuring pictures sent to her by children in Germany, Japan, Spain, Taiwan and the USA.The resultant traffic generated media interest, with Martha featuring as a guest on BBC Radio 4's You and Yours.

This is Martha’s Blog

After NeverSeconds went viral, Martha's father met with the school council, which announced that all students would be allowed unlimited servings of fruit, vegetables and bread.

After NeverSeconds went viral, Martha's father met with the school council, which announced that all students would be allowed unlimited servings of fruit, vegetables and bread.

This is Martha’s Blog

With the revenue from generated from her story, Martha decided to donate the money to the charity Mary's Meals. Starting with £50 given by a magazine for the publishing rights to her images for a feature.

With the revenue from generated from her story, Martha decided to donate the money to the charity Mary's Meals. Starting with £50 given by a magazine for the publishing rights to her images for a feature.

This is Martha’s Blog

Martha set an original target in her 19th blog post of £7,000 on Just Giving. By mid-June 2012 more than £90,000 had been raised, which the charity used to build a new kitchen at the 1,963-pupil Lirangwe Primary School in Blantyre, Malawi.

Martha set an original target in her 19th blog post of £7,000 on Just Giving. By mid-June 2012 more than £90,000 had been raised, which the charity used to build a new kitchen at the 1,963-pupil Lirangwe Primary School in Blantyre, Malawi.

This is Martha’s Blog

Martha set an original target in her 19th blog post of £7,000 on Just Giving. By mid-June 2012 more than £90,000 had been raised, which the charity used to build a new kitchen at the 1,963-pupil Lirangwe Primary School in Blantyre, Malawi.

Martha set an original target in her 19th blog post of £7,000 on Just Giving. By mid-June 2012 more than £90,000 had been raised, which the charity used to build a new kitchen at the 1,963-pupil Lirangwe Primary School in Blantyre, Malawi.

This is the Martha effect

This is the Martha effect

NINE year old blogger gets half a million page views in NINE days

NINE year old blogger gets half a million page views in NINE days

UPDATE: As of 5.00pm GMT on Thursday 2nd May 2013, it’s reached over nine and a half million page views

UPDATE: As of 5.00pm GMT on Thursday 2nd May 2013, it’s reached over nine and a half million page views

NINE year old blogger gets half a million page views in NINE days

UPDATE: As of 5.00pm GMT on Thursday 2nd May 2013, it’s reached over nine and a half million page views

UPDATE: As of 5.00pm GMT on Thursday 2nd May 2013, it’s reached over nine and a half million page views

It’s also turned into a global phenomenon that has inspired fans and followers all over the world, from Argyle to Brazil to Malawi to San Diego, to question what their schools are dishing up every day.Plus a book has been written about her story and the proceeds from it go to feed children in Malawi.

It’s also turned into a global phenomenon that has inspired fans and followers all over the world, from Argyle to Brazil to Malawi to San Diego, to question what their schools are dishing up every day.Plus a book has been written about her story and the proceeds from it go to feed children in Malawi.