social selling presentation - sms summit chicago 2014

Sellarketing:Empowering Your Organization to Share on Social Media

What is Sellarketing?Layering social media activities over key parts of the sales process to increase velocity and success.

The lines between sales and marketing are blurred.

Would you trust a car salesman?

Buying Process Has Changed• Buyers have a wealth of info online

• 70% of the decision making process is complete before contact

• Edelman’s Trust Barometer

Buyers are leaving social signals

Start With a Customer Centric Profile • Build trust and credibility with your profile• Establish expertise with profile, posts, and groups• Create a scorecard and certify the team or orgainzation

Help Sales Educate

• Become a trusted advisor by sharing useful vertical content

• Be available in real-time to handle questions/issues

• Maintain connection during traditionally dark periods

Marketing must empower not contain! Use data to understand which content works at each step of sales process

MicroMarketers own their niche

• Are their own marketing agency

• Highlight content that demonstrates passion in their field

• Develop an online brand for them and keep it consistent

MicroMarketers own their niche

Social Selling With Video

Julio Viskovich

@JulioVisko

Linkedin.com/in/socialselling