social selling for event vendors

@elizabethglau

Social Selling for Festival and Event

VendorsElizabeth Glau, CMP

Building Blocks Social Media

@elizabethglau

Planners and Vendors

Buyers and Sellers

Decision Makers and

ReferralsRelationships

Power to the B2B People

@elizabethglau

It’s Not Who You Know…

Personal Brandingtweets, blog posts, comments, status

updates, videos, photographs, website

…It’s Who Knows You

Trust

@elizabethglau

What Works for You?

Cold Calling Social Selling

Numbers Game

Rented Lists

Old Database

Gatekeepers

Introductions

Context is King

Content is Queen

Updates by Prospects

Direct Access

Influencers

@elizabethglau

Engagement

Get Involved in Conversations

Move Offline Network Online

Thorough, Professional Profiles

Basic Social Media Training

@elizabethglau

Share your Knowledge

Connect People

LISTENGive Thanks

Pay it Forward

You Know How to Be Social

@elizabethglau

Buy the Uniform Resource Locator (URL) – the global address of documents on the World Wide Web

Your Name or Business Name Create Fresh Content and Ideas Consistently How To, Answer Objections Art of Storytelling

Make it Shareable!

Blog

@elizabethglau

Complete your Profile Don’t use Default Messages Advanced Search Interact on the News Feed Connect with your E-mail

LinkedIn

I'd like to add you to my

professional network on LinkedIn.

@elizabethglau

B2B Sales is Between Two People Profiles are for People Pages are for Companies Make your Work info Public Use Groups and Lists

Facebook

Authenticity

@elizabethglau

160 Character Bio Picture of You, Not your Logo Follow Back Mention Others Tweet Chat

#FF#CFEA2013#EventProfs

Twitter

@elizabethglau

Maximizing Your Attendance at EventsExhibitorsSpeakersSponsors

@elizabethglau

Google Analytics / HootSuite Pro Facebook Insights Unique Visitors Traffic Sources, Referring Websites Reach

ROI

Analytics

@elizabethglau

Elizabeth Glau, CMPChief Foundation Strategist

www.BasicSocialMediaTraining.comeglau@BasicSocialMediaTraining.com

614-286-4685

Questions / Feedback