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Social + Product = Better Products
Timo ElliottFebruary 2012
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MarketingCommunity
Product
Social Media Era
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© 2012 SAP AG. All rights reserved. 3
Product + Social
“Every product starts out as a conversation”
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© 2012 SAP AG. All rights reserved. 4
Expert Panel
Lisa Joy Rosner@lisajayrosner
NetBase
Ross Mayfield@ross
SlideShare
David Brockington@dbrockington
SAP
Kuhan Milroy@kmilroy
SAP
Timo Elliott@timoelliott
SAP
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© 2012 SAP AG. All rights reserved. 5
Feedback and QuestionsFeedback and Questions
#socprod#socprod
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© 2012 SAP AG. All rights reserved. 6
Meet The Panel
Timo Elliott@TimoElliottSAP
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© 2012 SAP AG. All rights reserved. 7
Meet The Panel
Lisa Joy Rosner@LisaJoyRosnerNetBase
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© 2012 SAP AG. All rights reserved. 8
Meet The Panel
Kuhan Milroy@KMilroySAP
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© 2012 SAP AG. All rights reserved. 9
Meet The Panel
Ross Mayfield@RossSlideShare
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© 2012 SAP AG. All rights reserved. 10
Meet The Panel
David Brockington@DBrockingtonSAP
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© 2012 SAP AG. All rights reserved. 11
Social + Product: The Horseless Carriage Era
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© 2012 SAP AG. All rights reserved. 13
Transparency: Products Have to Speak For Themselves
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© 2012 SAP AG. All rights reserved. 14
Socially Improved Products
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© 2012 SAP AG. All rights reserved. 15
Social-Enabled Products
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© 2012 SAP AG. All rights reserved. 16
New Products On Social
© 2012 SAP AG. All rights reserved.
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Socially-Improved Products
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Social Enabled Products
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New Products on Social
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Conclusion
From: “build it and they will come”
To: “come build it with us”
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© 2012 SAP AG. All rights reserved. 21
Embrace the Crowd
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© 2012 SAP AG. All rights reserved. 22
Thanks to The Panel, and Thanks for Attending!
Lisa Joy Rosner@lisajayrosner
NetBase
Ross Mayfield@ross
SlideShare
David Brockington@dbrockington
SAP
Kuhan Milroy@kmilroy
SAP
Timo Elliott@timoelliott
SAP
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© 2012 SAP AG. All rights reserved. 23
Thanks!
Email:timo.elliott@sap.com
Analytics / Social Blog:timoelliott.com
Twitter:@timoelliott
You Should Follow Me on Twitter: @timoelliott
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© 2012 SAP AG. All rights reserved. 24
Q&A