social & new media technology - where the web is headed

New Technologies: Where is the Web Headed

and How to Keep Up

Presented by Virtual Options Coaching & Training

© 2012 Virtual Options LLC Proprietary Information All Rights Reserved

Housekeeping

* Expectations * Introductions * Immersion * Agenda * Digital Handouts * Favorite Useful Sites

Trends & Technology

Trend #1 Social Media becomes an integral part of customer service •  51% of respondents used

social media to communicate with businesses

•  78% expected this form of communication to become dominant

Trend #2 Mobile software is booming •  43% of US mobile phone

owners had a smartphone as of October 2011

•  Consumers are beginning to demand applications that give them the same functionality that they expect on their home computers

•  Smartphone applications first, the desktop programs follow

Trend #3 Increased use of social check-in platforms and GPS •  FourSquare •  Gowalla •  Yelp •  Google Latitude •  Facebook Places •  Geocaching

http://www.geocaching.com/

Trend #4 Business to business conversations become more personal •  Businesses are talking to

each other through their established social media outlets

Trend #5 Viral content adopted and encouraged by corporations

Social Media Sites

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*  Instagram is a photo-sharing app that makes it easy for anyone with an iPhone to snap a photo, apply a filter and share it with friends on Instagram and other networks, including Facebook, Twitter, Flickr and Tumblr. The filters offer an added sense of creativity and “color correction” — perfect for amateur photographers.

Instagram

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Pinterest

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* Save web articles as PDF for reading later. *  Joliprint is a web and mobile app that

saves web pages as PDF for reading later. Turn full pages into clean PDF with one click, including title, text, images, author, category, no ads, no navigation menu.

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Tout.com

•  15-second video status updates •  1 Click to record with Smartphone •  1 Click to instantly push to friends (SMS),

family, Twitter or Facebook •  Find and follow friends - and watch their

Touts as they happen

Knowem.com

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*  Create visually compelling clips and quotes of web content that are easily embedded in blog posts, email, forums, and websites.  It allows anyone to come up with cool clips and format quotes that can be embedded on your blog or website.

Curate.us

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*  Create visually compelling clips and quotes of web content that are easily embedded in blog posts, email, forums, and websites. *  Discover new experiences based on your

interests and budget.   *  Ideal for your desktop or Travel Blog.

Wanderfly.com

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Hyperalerts.com

•  Email reports of posts and comments on a Facebook Page.

•  Have as many subscriptions as you want.

•  Get alerts within minutes, or a digest every hour, day, week or month.

•  The alert goes directly to your email address.

Online - Handout

What is Next?

How to Move Forward from

here..

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Questions??