social networks, digital, mobile in vietnam from was - we are social, 2011

VIETNAM �SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

we are social�

VIETNAM �

6,800,000 �USERS ON TOP SOCIAL NETWORK�

129,729,035 �MOBILE SUBSCRIBERS�

29,268,606 �INTERNET USERS�

85,846,997 �TOTAL POPULATION�

INTERNET PENETRATION�

SOCIAL NETWORK PENETRATION�

MOBILE PENETRATION�

34 %�

8 %�8 %�

100+ %�

URBAN�

30%� 70%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

we are social�

2 IN 3 �VIETNAMESE NETIZENS�

USE THE WEB EVERY DAY �

SOURCE: CIMIGO NETCITIZENS REPORT�

we are social�

140 MINUTES �USING THE INTERNET EACH WEEKDAY �

VIETNAMESE NETIZENS SPEND AN AVERAGE OF�

SOURCE: COMSCORE �

we are social�

26%�OF VIETNAMESE NETIZENS ACCESS�THE WEB FROM INTERNET CAFES�

SOURCE: CIMIGO NETCITIZENS REPORT�

we are social�

137 MINUTES �ON SOCIAL MEDIA SITES EVERY MONTH �

�

THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS �

SOURCE: COMSCORE �

we are social�

97%�OF VIETNAMESE INTERNET USERS �AGED 15 – 24 USE SOCIAL MEDIA�

SOURCE: COMSCORE �

we are social�

SOCIAL NETWORK USER NUMBERS IN VIETNAM:�

SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER �

ZING �

6.8 M �FACEBOOK�

2.9 M �YUME �

2.9 M �

we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

18-24:�56%�

13-17:�13%�

25-34:�25%�

35--44:�4%�

45-54:�1%�

55-64:�0%� 65+:�

0%�

FACEBOOK DEMOGRAPHICS IN VIETNAM �

MALE:�54%�

FEMALE:�46%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � MUACHUNG � 169,646 � 0.00%�2 � NHÓMMUA� 126,424 � 0.00%�3 � NHÓMMUA HÀ NỘI� 56,695 � 0.00%�4 � KFC VIETNAM � 44,598 � 18.95%�5 � LINKSYS VIETNAM � 37,135 � 0.30%�6 � CUNGMUA.COM � 35,626 � 14.84%�7 � HTC VIETNAM � 35,280 � 2.86%�8 � CONVERSE VIETNAM � 33,636 � 5.31%�9 � ACER VIỆT NAM � 30,558 � 0.00%�10 � VIETNAM AIRLINES� 28,936 � 24.38%�

TOP FACEBOOK PAGES IN VIETNAM �

we are social�

72%�REACH OF INSTANT�

MESSAGING IN VIETNAM:�

SOURCE: COMSCORE �

we are social�

30,000,000 �VIETNAMESE NETIZENS HAVE VISITIED �ONLINE AUCTION OR SHOPPING SITES�

SOURCE: ASIA DIGITAL MAP �

we are social�

78%�OF VIETNAMESE NETIZENS �

HAVE LISTENED TO MUSIC ONLINE �

SOURCE: NIELSEN�

we are social�

60%�OF VIETNAMESE NETIZENS �

HAVE DOWNLOADED MUSIC �

SOURCE: NIELSEN�

we are social�

65%�OF VIETNAMESE WEB USERS WOULD SHARE �

THEIR INTERNET USE PATTERNS WITH �ADVERTISERS TO SEE MORE RELEVANT ADS �

�

SOURCE: NIELSEN�

we are social�

40%�OF VIETNAM’S INTERNET USERS HAVE USED �

A MOBILE DEVICE TO ACCESS THE WEB �

SOURCE: NIELSEN�

we are social�

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

we are social�

SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �