social networks

Jen ReevesAssociate Professor, Radio-TV

Advantages of Interactivity Reach more/new audiences

Easier to build a personal relationship

Multiple (younger) perspectives

Opportunities to gather content

Disadvantages of Interactivity Cannot take the information at face value

Time consuming to be consistent (and follow)

Requires newsroom-wide commitment

Ways to Interact

Blogs Twitter (Microblogging) Photo Sharing Forums/Comments Text Messages Polls Forms Social Networks

Social Media Tools

Microblogging“Facebook status on crack”

Twitter

Short (140 characters) postingsStatusShare linksInteract with the audienceQuickly update news from cell phone

Twitter

KOMU Account

Smart Decision Account

Election Night Activity

Mumbai Tweeting

First-hand accounts before “news”

Traditional media using content

Rumors interspersed with fact “Do not tweet live” rumor BACKLASH from traditional media

Mumbai Statistics

Twitter as a news source CNN used it on the air

CBS London used the tips

Media everywhere noticed

Free Video Sharing

YouTube Google Video Motionbox Vimeo Viddler Revvr Facebook MySpace

CNN iReport

CNN iReporters

iReport Statement

"CNN makes no guarantees about the content or the coverage

on iReport.com”

Steve Jobs iReport

Heart attack Blog posts Apple stock dropped

Photo Sharing

Flickr Photobucket Picasa Smugmug Zooomr

Photo Sharing

Photo Sharing

Photo Sharing

Social Networks

Facebook

MySpace

Ning

Digg

Social Networks

Social Networks

Ning

Similar theme to all Be a reporter when you use social media

The longer you’re there, the more you understand it

You can’t be everywhere

Your newsroom needs to work together!!

Thank you!

jennifer.reeves@komu.com www.jenleereeves.com @jenleereeves (on Twitter)