social networking: what's club got to do with it?

West Region Future Leaders Summit

Social Networking: What’s Club got to do with it?

Presented by Linda Jackson

April 2, 2011

Linda Jackson@newoptimistclub Boise, Idaho USAWriter.Optimist.Visionary. I am passionate about sharing ideas that inspire us to make a difference at home, in our community and the world. What inspires you?

Founder and blogger of NewOptimistClub.com, ExperienceOptimism.org and PNWDistrictOptimist.com

Executive Director, Idaho Occupational Therapy Association

PNW District Governor, 2009-2010

Social media practitioner

Introduce popular social media resources and tools

Describe how social networking impacts an Optimist Club

Discuss word of mouth marketing

Inspire you to be an influencer

Social media is a way to transmit or share information with a broad audience.

It is an act of engagement.

Social networking is about sharing.

30 Billion Pieces of information are

shared on Facebook

each month.

Source: NY Times, Mar 29, 2011

This Facebook user has over 1,000 photos on Facebook

Of High School

She graduated in 1993

Social networking allows us to share through pictures.

San Jose, CAPhoto by addingnumbers on Flickr

Do you know where to find 2,345 pictures about Optimist Junior golf?

We can also share through video.

http://www.youtube.com/watch?v=S9dnUApTfB8

http://www.youtube.com/watch?v=7vgtg7SxEaU

We can entertain and be entertained.

http://www.youtube.com/watch?v=0ZOm2YhOI4c

http://www.youtube.com/watch?v=VKsVSBhSwJg

Microblogging sites allow us to engage with others

with status updates& comments

We engage with the world.

Social networking is about engagement.

It allows us to discuss our views with others.

Social networking helps you make decisions

Available Hardcover, Audio, Kindle

Customer reviews: 152 4.7 Star Rating

It was frequently purchased with Seth Godin’s Poke the Box and Gary Vaynerchuk Thank You Economy

We engage with questions.

Social networking is all around us.

IT’S ABOUT CONNECTING CHECK IN FIND YOUR FRIENDS UNLOCK YOUR CITY

We can write and even rewrite history

Optimist International is becoming social

BloggingPlatform

Engage and connect with Optimist Club members

The eOptimist blog was developed by Optimist International

to share and live optimism with non-traditional members.

Other blogs share stories about what it means to be part of an Optimist Club

http://www.experienceoptimism.org

http://www.pnwdistrictoptimist.com

More than 1,000 stories online.

Social networking allows you to identify, arrange or join groups of people who share your interests.

Social networking:

What’s club got to do with it?

People

Projects

Passion Potential

Purpose

The Club has everything to do with it.

A brand ambassador tells others about what makes them happy.

Optimist Club members who are

connected

and engaged are your brand ambassadors.

What has taken the place of the megaphone?

With technology…No more waiting to get published.

Who

What

When

Where

Why

How

Social networking is where public relations and word of mouth marketing meet with technology.

With social networking, the story is more concise

140160

120

Relationships

People

Like an elevator speech, we want to get to: Tell me more…

We want to create mutually beneficial relationships based on shared values and goals.

78% of purchasers trust recommendations from peers

Just 14% believe advertisements

The social network records real people giving live accounts of their activities, emotions and feelings.

<< I want to go to lunch.>>

<< I went to lunch.>>

<<This is where I ate lunch.>>

<<Why do we eat lunch?>>

<<Look at me eating lunch!>>

<<I’m really good at eating lunch.>>

It is a fundamental shift in the way we communicate.

Social networking is not a fad.

Are you ready to connect?

What about your Optimist Club?

Social networking improves your ability to influence

and promote.

Social networking provides an opportunity to show leadership

Connect SharePromote othersBe gratefulInspire trustShare some moreEngage

Linda Jackson

Twitter: @newoptimistclubFacebook: www.facebook.com/lindajPhone: 208.861.2310Email: linda@newoptimistclub.comSkype: skypelindaj25

Let’s engage!