social networking tools jill hurst-wahl hurst associates, ltd. copyright © 2007, hurst associates,...

Social Networking Tools

Jill Hurst-WahlHurst Associates, Ltd.

Copyright © 2007, Hurst Associates, Ltd. All rights reserved.

www.hurstassociates.com/ppt/nyla2007.ppt

Need to understand

the concepts behind social networking tools as well

as understand what specific

tools can provide.

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Agenda: Morning

• Quick introductions (tools)• What’s the norm?• What are SNTs?• New ways of connecting & sharing

– Benefits, concerns, services, examples

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Agenda: Afternoon

• New ways of collaborating– Benefits, concerns, etc.

• Now what? WIIFM?• Wrap-up & your homework

You

Patrons

How do you normally

communicate with your patrons?

How do your patrons normally communicate with you?

What are the barriers?

How many patrons can you talk to

at once?

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Social Networking Tools

• Internet applications to connect, share, and collaborate.

• Content-centric• Overlapping networks / hyper-linked• Virtual vs. face-to-face

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SNTs Favor…

• Informal learning through our networks

• Polychronic learning– Relationship – not task – oriented – Do many things at once– Flexible– Non-linear

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Social networking tools are meant to be learned and used

socially – with a group – not by yourself.

Michael Habib, Academic Library 2.0 Concept Models *

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CAUTION!

• Not every tool is for every situation. Part of your mission today is think about what type of tools could benefit your organization.– Where will the best conversation

occur for you?

Two Examples of the Tools in Use

The unofficial wikiThe official web site

The official blog The army of other bloggers

The pics onlineSearch engines

Informed, enthused participants

A Live Event

Legitimacy Trust Accuracy

IM & other stuff

New Ways of Connecting

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• Benefits:– Increased access– Exchange info faster– Be in the know; part of “the crowd”– You are not forgotten

• Concerns:– Privacy

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• Like a NYC subway…– Watch your stuff– Keep some things close to the

vest– Keep your jewels hidden– Know who your friends are– Remember to enjoy the ride

• Like returning from Vegas…

Privacy

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• Services (e.g.):– Facebook.com– Skype.com– Twitter.com– LibraryThing.com

• Connect in several places

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Start page, Profile

Start page, Catalog, Groups, Librarians

Entry page, Home

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Demo & Discuss

• Which of the products intrigues you? Why?

• How might they benefit you?• What concerns do you have?

New Ways of Sharing

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• Benefits:– Tap into the wisdom of the group– Show your expertise– Become known for what you know

• Concerns:– Private / proprietary info– Appropriateness

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• Services (e.g.):– Blogs – Vox.com– Micro-blogs – Twitter.com– Photo – Flickr.com– Presentations – Slideshare.net– Video – YouTube.com– Bookmarks – Del.icio.us

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Vox.com

• Free blog• Owned by Six Apart, Ltd.• Integrates w/other tools• Pix, audio, video, books• My links (incl. other SNTs)• Contains ads

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Demo & Discuss

• Name a situation when each tool could benefit your library?– Contributor? User?

• What issues would you need to overcome?

• Could you use one to added content to your web site?

New Ways of Collaborating

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• Benefits:– Mitigate time & distance issues– Eliminate version problems– Enhance productivity

• Concerns:– Security– Ownership– Trust

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• Services (e.g.):– Collaborating on documents/files

•Google.com•Zoho.com

– Knowledge management•wikis – pbwiki.com, wetpaint.com

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Features / Options

• Create basic docs & spreadsheets.– Familiar editing commands.

• Control who can edit or view by doc.

• Edit with others in real time.• Publish your work on the Internet.

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http://librarycampnyc.wikispaces.com

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Demo & Discuss

• When could co-editing a document be beneficial?

• What ground rules would needed?• Name 3 projects that would benefit

from a wiki.• Note: Excellent resource is

wikimatrix.org for comparing wiki software.

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Now what? WIIFM?

• If you were more connected, could:– Your career benefit?– You find needed solutions?– You locate opportunities…?– You stay up-to-date better?– Your library spot trends faster?

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Wrap-Up

• Could any of these tools enhance your library’s web site? How?

• Which tools could help with a specific program or event?

• How might you use these tools to market your library?

• Your homework!

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Jill Hurst-Wahltools@eNetworking101.com

AIM: jillNYS / Skype: jill.hurst.wahlwww.eNetworking101.com