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Social Networking: Going Viral to Get Your Message Out – Sept 23 2010Message Out Sept. 23, 2010
Social Networking
Revolution or Fad?DemographicsSocial Networking Sites & Applications
Revolution or Fad?
Demographics
77.3% of Americans*60% use broadband at home (fast always on)60% use broadband at home (fast, always on)55% connect wirelessly (Wi-Fi or Handheld)Multiple Devices
* Internet World Stats – www.internetworldstats.com
50 Million Users
38 years
13 years
4 years
3 years3 years
200 illi i 1200 million users in 1 year
Social Networking
FacebookS i l N t ki fYouTube
Social Networking focuses on building online communities of
people who share common TwitterFlickrLi k dI
p pinterests and/or activities.
LinkedInBlogs (Technorati)
500 million users
YouTube
Video-sharing websiteg2nd largest search engine200 000 video uploaded per day200,000 video uploaded per day
A micro-blog – 140 characters or lessTweet = a post on Twitter27 3 million tweets per day27.3 million tweets per day
Business oriented social networkMore than 75 million users
Flicker
Image hosting siteHost more than 5 billion images
Blogs
A blog is a website where regular entries of commentary, descriptions of events or news are made.
Inside 208TechnoratiTechnorati
Helpful Applications
Seesmic Desktop – manage your social networks at the same time
TwitPic – share photos on Twitter in real-time
Mashable – online guide to social media
MetricsMetricso Facebook Insightso YouTube Insightso YouTube Insightso Social Mention
Social Media and Your Community
Making Social Media Work for You
My backgroundy gExamplesSocial Media TipsSocial Media TipsQ & A
My Background:
Reporter – 18 years, Greenville, Howell, Flint (Alpena, Cass City)– City Hall, County Gov’t, Village, Twp,
Schools Crime CourtsSchools, Crime, Courts– Community Content CoordinatorPublic relations manager: Flint CVBPublic relations manager: Flint CVBMichigan Municipal League: Director of Communications, November 2009
Why Do Social Media?
CheapEasy to UseyOffers Two-Way
Communication, giveand take (good and bad)
Effective at spreadingnews beyond its first audience to larger audience
Decline of traditional media is an opportunity for us/youExample: Community Excellence Awards
Use Traditional AND Social Media
MML on flickr and Facebook
Use Your Websites
How to Start?
Step Two: Form a plan
Step One: Set up Google alerts with your name, city, etc.
Step Two: Form a plan- Just don’t do it because everyone else is- Identify a problem, issue or concern you want to address and then useaddress and then usesocial media to fix it.
Example: “Enjoy p j yBirmingham, MI” FB page
Form a plan: Changing Perceptions
Example: Flint, Michigan FB Ch iFB, Changing Perceptions of Flint
il ‘Thi Ai ’t Fli t’email, ‘This Ain’t Flint’ story
Flint Michigan Facebook Page
Your Social Media Options
There are many social media options – so many in fact it’ t t f t t d f l h l dit’s easy to get frustrated or feel overwhelmed.
SuggestionsSuggestionsStart simple:
Blog what’s a blog?Blog – what s a blog?Twitter pageFacebook pageFacebook page
Blogging – Auburn Hills
MySpace – Can Use It Like a Blog
Blogging – City of Flint’s blog
Blogging – Elected Officials Are Doing it Too
Blogging – MML’s Inside 208
Twitter – Mayor Dayne Walling
Facebook – general guidelines
A strong community/individual Facebook page will…Be accessible, allow fans to post photos, comments, li k d t tlinks and contentCan be personal (friend page) or a fan/like page – the lines are blurred, but be carefullines are blurred, but be carefulPost video, photos, link to other favorite pages, i.e. local businesses, foundations and nonprofit FB pages should b li t d d f itbe listed under your favoritesEncourage feedback, ask questions, open settingExample: Social media/facebook good example: FlintExample: Social media/facebook good example: Flint Institute of Music: In celebration of hitting the 1,000 fan mark on our facebook page, the Flint Institute of Music
ill b i i h f i k h FSOwill be giving away a voucher for two tickets to the FSO Classical Concert …
Facebook: Flint Mayor Dayne Walling
Facebook: Hamtramck Mayor Karen Majewski
Detroit Councilman Ken Cockrel Jr. FB Page
Facebook: Holland Mayor Dykstra
Facebook: They’re creating a page for you
Paw Paw, Three Rivers – group pages
New to Facebook, new trend:
Check-In Sites: Geocaching is a term you should know. There are a few different definitions butThere are a few different definitions, but basically it incorporates GPS tracking, treasure hunting and social media. There are several up and coming sites doing it.
• It’s becoming such the rage that Facebook has got into the game with its new “places” feature The most knownnew places feature. The most known sites so far are probably foursquare and Gowalla.
It’ thi b i t ti t• It’s something businesses are starting to use to promote themselves and communities can easily start using it as well, i.e. come to the Apple Fest this , ppweekend, show us the app and get a free apple.
Facebook page reviews
If time allows and if you’re interested I’ll th h i kl fI’ll run through quickly some of your community Facebook pages and give general comments.
Coldwater: Has an official-looking FB page
Facebook: Grand Haven – 25,000 fans WOW!
I Love Dexter, Michigan FB Page
Jackson Michigan FB Page
Midland FB page - excellent
Milford Facebook page – very good!
Social media leader: Zeeland
Social Media Tips: Summary
Set up Google alerts, have your name and your community’s name set up, know what’s being said about you and your community. Defend yourself when you can; or have others defend you, i.e. online comments “Council person X is a …”Form a planWork with other municipalities and tackle issues as a group, i.e.Work with other municipalities and tackle issues as a group, i.e. joint press releases (Buick Open), community FB pagesUse social media to your advantage, i.e. Facebook and “This Ain’t Flint” campaign; “Changing Perceptions of Flint” andAin t Flint campaign; Changing Perceptions of Flint and “Legislative Link and LOOP” email reports.Get training: Recognize your weaknesses and get help, whether it’s how to do a video for YouTube or redoing your website toit s how to do a video for YouTube or redoing your website to make it more interactive.Get help: Don’t necessarily do it alone, get volunteers or
t t h l tsupporters to help out.
Q&A
Questions & Answers??
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