social networking - cwcc

Social Networking...It’s NOT Online

Dating!

Social Networking...It’s NOT Online

Dating!

Deborah KrierWise Women Communications

WWC Events

Deborah KrierWise Women Communications

WWC Events

DefinitionDefinition

Social networking focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Some TerminologySome Terminology

Web 2.0A second generation of Web development and design that aims to facilitate communication, secure information sharing, interoperability and collaboration on the Internet. Includes Web-based communities such as social networking sites, video-sharing sites, wikis, and blogs.

WikiA collection of Web pages designed to enable anyone with access to contribute or modify content. Wikipedia is one of the best-known wikis.

Some TerminologySome Terminology

DiggA social news Web site made for people to discover

and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories.

RSS (Really Simple Syndication)Web-feed formats used to publish frequently updated works—such as blogs, news headlines, audio, and video.

Instant Messaging Any system that allows instantaneous person-to-

person conversations over a network. Began in 1960s as early Unix chat systems.

Why???Why???

“Corporate leaders should use Web 2.0 tools not only to communicate but also to learn from employees, suppliers, customers and the public. Many corporations spend large sums trying to find out what people think of them. Plugging into the blogosphere or listening to feedback on Twitter offers a more effective and cost-efficient way of learning how to approach customer relations.”

~ Forbes, March 11, 2009

Why???Why???

“Social networking websites, Twitter and online business reviews by consumers are joining search engines as common marketing tools on the Internet. And in a weak economy, businesses are looking more to cheap, interactive online venues and email to promote their businesses, provide customer service and grow brand loyalty.”

~ Denver Business Journal, March 13, 2009

Why???Why???

• 35% of American adult Internet users have a profile on an online social network site – four times as many as three years ago

• 61% of people with online profiles have AHI of more than $50,000

• 33% of people with online profiles are college graduates

• 28% use social networking to make new business or professional contacts and/or promote themselves or their work

~ Pew Internet & American Life Project Survey, December 2008

Benefits of Social MarketingBenefits of Social Marketing

Source: Social Media Marketing Industry Report, March , 2009

Why???Why???

Relationships

Relationships

Relationships!!!

Just a few of MANY!Just a few of MANY!

Deb’s Top ThreeDeb’s Top Three

• Exists to help you make better use of your professional network and help the people you trust in return

• Over 38 million members in over 200 countries and territories around the world

• A new member joins approximately every second, and about half of members are outside the U.S.

• Executives from all Fortune 500 companies are LinkedIn members

LinkedIn Public ProfileLinkedIn Public Profile

Deb’s Top ThreeDeb’s Top Three

• Giving people the power to share and make the world more open and connected

• More than 175 million active users • More than half of users are not in college • The fastest growing demographic is 35

years old and older • Average user has 120 “friends”• More than 3 billion minutes are spent on

Facebook each day (worldwide)

Facebook Profile PageFacebook Profile Page

Deb’s Top ThreeDeb’s Top Three

• A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What are you doing?”

• Messages can only use just 140 characters• No exact number of users as Twitter is

privately-held, but estimated at 4-6 million

Public Website PagePublic Website Page

1. Research your options

2. Set-up accountUser name

Profile/Bio

Photo

3. Find friends and associates

4. Lurk to get used to format

5.Start posting!

Getting Started!Getting Started!

Tips & TechniquesTips & Techniques

Be relevantBe helpfulBe usefulBe a resourceTell people how to find youQuality vs. Quantity

Humor and great content will build followers faster than SCREAMING about your product or services!

~ Gina Schreck

Avoid TMIAvoid TMI

Com. Pu. Ter. Is. So. Slow. To. Day. Must. Re. Start.

Gmail is borked. I'll spare you the details, 'cause let's just be

honest: who cares? watching my housemate pull hairs out of his

ears. ahhhh, we really *are* just a buncha monkeys. :)

If the majority of readers would say “Why?” “Huh?” “Ew!” or…

DON’T POST!

Do not…Do not…

Lie, cheat or steal

Curse or be vulgar

Over-post

Under-post

Spam

Be pushy/hard sell

Don’t follow or be friends with those who do, as their reputation

(and posts) may follow you!

What Social Media is NOTWhat Social Media is NOT

PrivatePersonalHiddenX

Is It Worth It?Is It Worth It?

• We are looking for an individual who can take the project on fully and make it very successful - both in participation and impact. I found your profile on LinkedIn and have looked at your Web site…

• Gr8 meeting w @debkrier. She's an event planning, event management pro! Need help? Call her!

• According to Gina Schreck, about 70% of her revenue is a result of social networking!

Examples!!!Examples!!!

Contact info:Contact info:

Deborah Krier

Wise Women Communications

WWC Events

(303) 594-8930

dkrier@wisewomencommunications.com

dkrier@wwcevents.com

Twitter: debkrier

LinkedIn: Deborah Krier

Facebook: Deborah Krier