social networking and business communication
Post on 06-Aug-2015
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SOCIAL NETWORKING AND BUSINESS COMMUNICATIONS
INTRODUCTION
A BRIEF HISTORY
Online business communication platforms have existed since the local, dial-up bulletin boards of the late 1970s.
As far back as the late 1990s, business pundits worried about how “Generation Y” would impact the business world.
The burst of the dot-com bubble in the early 2000s validated some theories that a wave of loose, informal business professionals would find themselves adopting the stricter habits of their predecessors.
SOCIAL MEDIA VS TRADITIONAL MEDIA
Accessibility Usability
Recency Permanence
Source: Technoratimedia (2013)
Benefits Of Social Media Marketing
Increased Brand Recognition
Improved brand loyalty
Higher conversion rates
Higher Brand Authority
Increased Inbound Traffic
Decreased Marketing Costs
Better Search Engine Rankings
Richer Customer Experiences Improved Customer Insights
Helps Target Consumers
conclusion
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