social networking: a day in the life of

Dental Librarians Group Annual Meeting Monday, 10th May 2010, London Social Networking Tools

A day in the life of....

http://twitter.com/karenblakeman

karen.blakeman@rba.co.uk

http://www.slideshare.net/karenblakeman

http://facebook.com/karenblakeman

http://www.flickr.com/photos/rbainfo

http://www.rba.co.uk/wordpress/

This presentation is licensed under a Creative Commons Attribution 3.0 License

Fire up the Tweetdeck!

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Private direct messages (DMs) deleted from this image

Columns for people I’m following, people who refer to me or publicly reply to me, private direct messages, searches (mashliv), selected twitterers (e.g. travel)

Yet more columns

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Search on my name/company (what are people saying about me?), monitoring other organisations, follow individual people (I’m not stalking you, Phil – honest!)

Twitter DMs (Direct Messages)

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• Private messages• Often quickest way to get hold of me!

Twitter for...

[Twitter clients and apps other than Tweetdeck are available]

• Keeping up with friends and colleagues

• Asking questions and research (serious and otherwise!)

• Keeping up with the news

– BBC, FT, Channel 4, BBC Today Programme, industry newsletters etc. are on Twitter

• Keeping up with local information

– local networking events (e.g. TVSMC – Thames Valley Social Media Cafe), local newspapers, community police (Thames Valley Police – Caversham), local government, local people, pubs, restaurants etc.

• Marketing organisation and services, customer relations

• Reputation monitoring and management (what are people saying about me?)

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Twinbox for Outlook

• http://www.techhit.com/TwInbox/twitter_plugin_outlook.html– Update Twitter status directly from Outlook.– Receive Twitterstream updates in Outlook.– Archive, manage, group and search your tweets in the same

way you manage your email– Search and track keywords– Group tweets by sender, topic, etc using the Search feature– Manage multiple Twitter accounts– Assign custom folder and categories to new messages– Use Outlook’s “Reply” and “ReplyAll” commands to send twitter

direct messages and @replies– Automatically sort new tweets into folders– Shorten URLs with bit.ly– See graphs of your Twitter usage statistics

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Twinbox for Outlook

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Next in my timetable - RSS for ...

• Current awareness and alerts– newspapers, blogs, twitter

– customised alerts on topics or as part of reputation monitoring/management

• Embed RSS feeds in web pages and blogs for regularly updated content

• Provide users with RSS feeds of content to publicise services

• Read feeds in– an online feed reader e.g. Google Reader

– desktop client e.g. FeedReader, RSS Bandit, Omea

– Outlook (2007 and later)

– Start pages e.g. Netvibes, My Yahoo, iGoogle,

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RSS feeds in Omea

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RSS in Outlook 2007

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Netvibes.com

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Email discussion lists

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Blog postings

• Check traffic, moderate comments

• Put up new postings

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Google Maps

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Google Maps

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Google Docs for sharing information & data

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Ego search and surf!

• Search on yourself or your organisation – see what is being picked up and displayed in the top 50 results

• Search on competitors and similar organisations– see what is being picked up and displayed in the top 50 results

• “Findability”

• Think video, podcasts, images, blogs, Twitter, presentations, Facebook, LinkedIn, RSS feeds......

• Universal Search Optimization 101 - Search Engine Watch (SEW) http://searchenginewatch.com/3636421

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Ego search and surf!

Blogger profile

Twitter profile

Facebook profile

LinkedIn profile11/04/23 18www.rba.co.uk

Ego search and surf!

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Google additional search options.....

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Social Media

From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. http://www.internet-librarian.com/2009/presentations.php

Traffic to BL’s BIPC Web site from these second only to Google

Now they have a wiki as well!

Tag clouds

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• Analyse your web pages, blog postings, promotional literature. articles etc

• Wordle.net, Tagxedo, Tag Crowd, Tag Cloud Generator etc

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Slideshare presentation pack embedBlog RSS feed

Presentations

• Excellent sources of information especially conference and event presentations

• Put them on slideshare.net, authorstream.com, slideboom.com

– Slideshare sometimes blocked

• Decide on format and copyright license

• Allow people to download the original ppt or only display it within Slideshare or via your embedded link?

• Embed a Slideshare “presentation pack”

• Announce a new presentation on webpage, blog, Twitter, Facebook

– embed in web or blog announcement using code supplied by the slide sharing site

– LinkedIn has a Slideshare application

– so has Facebook (if you can find it in the new interface and work out how to use it!)

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Video

• Promotional material, general information, demonstrations, presentations, slidecasts, lectures

• Useful sources of information

• Youtube – http://www.youtube.com/

• Vimeo– http://www.vimeo.com/

• iTunes U– videos and podcasts

• Load up your videos

• Embed

• Announce!

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YouTube – University of Sussex

• YouTube - University of Sussex Library film– http://www.youtube.com/watch?v=WLdEZFeFs-k

• YouTube -Gavin Ashenden - The 20th Century Novel and the Supernatural. Sussex University– http://www.youtube.com/watch?v=SFz3sVpe6Z4

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Vimeo – Manchester Libraries• Manchester Lit List: Important News About Central Library

• http://manchesterlitlist.blogspot.com/2010/02/important-news-about-central-library.html

• Manchester Central Library - The Stacks on Vimeo– http://www.vimeo.com/8715096

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iTunes U

Download latest podcasts• To laptop, phone

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Set up a Flickr account

• Choose a creative commons license to encourage others e.g. bloggers & journalists to re-use in articles about you

• Or search for creative commons photos to use yourself http://www.flickr.com/creativecommons/

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FriendFeed – http://www.friendfeed.com/

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Facebook

• Facebook for business or just keeping up with friends and family?

• Get a page because people expect you to have one, to make sure no-one else uses your name?

• Use applications to automatically add “stuff” e.g. Slideshare presentations, Twitter, Friendfeed

• Search for people and companies

• Think about different emphasis to blogs and web pages – what are the important issues for your fans and friends

• Campaigns• How to create brand awareness on Facebook

– http://searchengineland.com/how-to-create-brand-awareness-in-facebook-29014

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Facebook

• Check up on companies and people

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Brunel Library – vote on colour of new book bag!

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http://www.facebook.com/marmitebars

Gathering feedback and opinions on the new marmite bar

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LinkedIn

• Check up on people, companies, groups

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What next?

YOU DO NOT HAVE TO USE EVERY SOCIAL MEDIA ‘THING’ THAT IS OUT THERE

1. Look at what you already have – can you do more with it using social media

2. Play and experiment

3. If you are spending too much time on an application for negligible or no benefit then reconsider your strategy or ditch it!

BUT.......

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...with a whole advertising team behind you....

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= more traffic to web site = MORE BUSINESS!

Simples!

Thank you. Any questions?

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http://twitter.com/karenblakeman

karen.blakeman@rba.co.uk

http://www.slideshare.net/karenblakeman

http://facebook.com/karenblakeman

http://www.flickr.com/photos/rbainfo

http://www.rba.co.uk/wordpress/