social media week london 9 feb

VisitBritain & Facebook Places

The Global Guest Book for

Great BritainVisitBritain & Facebook Places

The Global Guest Book for

Great Britain

@betapond

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Betapond

• Social app developers in Waterford, Dublin and London

• We work with brands and agencies

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Location is powerful social media content

Why Facebook Places?

Why Facebook Places?

Because size matters

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How Facebook Places Works

Log in Check in Tell your Friends

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Cheryl Cole Gives Places the X Factor

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Social Media Point of View

•Understood that creating the conditions for great, self-sustaining content from the community is the key to social media success for a brand…

•Commitment is better than campaign

•And that value exchange is a key part of that formula.

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Effect for Love UK ?

Effect for Love UK ?

Effect for Love UK ?

Top 50 UK Places

Team Work

Results

•Fan growth: 37,000 in September to >91,000 today

•Daily content now 10m+ views

•Checkins at venues promoted in Top 50 Places have grown 400%.

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Thanks

@betapond