social media visual storytelling for nonprofits

Visual Storytelling for Nonprofits

Tell your story with content, visuals, video

Donna Gilliland, Founder of MOSTSocial

Visuals are processed

by the brain 60,000

times faster than text.

Source: The Power of Visual Storytelling

Studies show that today’s

adult attention span is between

2.8 and 8 seconds.

Viewers spend 100% more time on pages with videos.

Viewers are 85% more likely to purchase a product after watching a product video.

Posts with videos attract three times more inbound links than text posts.

Statistics source: The Rise of Visual Storytelling by Ekaterina Walter and Jessica Gioglio

Video Insights

Fastest growing site globally

Examples of Nonprofits Using Instagram to visually tell their story.

Instagram Visibility Tips:Strategically hashtag your photos

Follow and engage with influencers

Engage with others on Instagram

• Bio• Photo• Provide an overview of your mission• Use a URL to link back to your Web site• Hashtags

• Photos• Geotagging• Always caption. Tell more of your story in the

description. Use Hashtags• Hashtag

• Campaign/Organization specific.• Based upon what Donors might be searching.

• Story Telling• Use the descriptions section to expand on the story

about the photo.

Instagram Strategies

Event Strategies

• Instagram Moment’s – video key moments• Use Hashtags unique to your non-profit and

cause.• Cross pollinate • Share to Facebook and Twitter

Let’s Talk G+

According to Alexa.com rankings

Top 3 most searched sites on the web!

Practical Insights

Worry that you aren’t using Google+ to broadcast about your nonprofit and potentially reach a larger audience through engagement and content that tells a story. • Potential donors are searching Google.

• Google+ posts are indexed by Google.

Stop worrying that your donors are not on Google+.

Google+ is Integrated into Google Searches

Practical Insights

Google LOVES what is its own! Family takes care of family!

G+ and YouTube belong to GoogleIt’s a family affair!

Practical Insights

Tightly IntegratedG+ and YouTube

The Hangouts feature is a POWER tool for face-to-face engagement, content and

increased opportunities to be found in Google searches.

G+ is rich with FREE tools

FREE Tools

An HOA is Free live streaming video.

Hangouts vs. Hangouts On Air

Hangout Strategies• Face-to-face with Donors• Volunteer collaboration.• One-to-one consults.• Training sessions.

• Share files. Integrates with Google Drive.• Share your screen.

While you are hanging out, you can…

Relationships * Visibility

10 panelistsUnlimited number of attendees.

Broadcast from your Profile page or Business page.

Records to your YouTube channel.

Records to your page.

Hangouts On Air Overview

Broadcast a telethon to raise money.

Create a regular show around a campaign.

Hangouts On Air Strategies

Broadcast your live events. Interview

donors.

• Campaign awareness• Pre and Post event

conversations.• Event is shareable by others.• Connects to an attendees

Google calendar.

Promotion BenefitsPromote with an Events Page

Promote Your HOA Event

Event page benefits…• Watch• Live• Post event

• Comment• Pre• During• Post

• Share• Pre event• During• Post

Event Page Benefits

Event Page Basics

Step 1:

Step 2:

Starting from your page (Profile or Business)

Event Page Basics

Sneak Preview: Event Movie Trailer

Event page

power tip!

Note: the default without an inserted movie trailer is a countdown clock.

Event Movie Trailer

Movie trailer

Event Form Basics

HOAs Record to Your YouTube

HOAs Record to Your YouTube

Public• Searchable within G+ &

YouTube– TIP: descriptive titles are key

to being found.

• Anyone can find and watch.

Private• Not publically promoted on

G+.• NOT searchable on YouTube

– Marked as unlisted

Hangouts: Public vs. Private

HOA: Public vs. Private

Cameraman

• Hide someone in a Hangout on Air

• Change a participant's audio or video feed

Q&A

• Collect questions from viewers pre and post Hangout

Control Room

• Mute/Unmute a person's audio.

• Mute/Unmute a person's video

Showcase

Share external links • Content• Web site• Donation page

HOA Apps

Hangouts are budget friendly

Hangouts are FREE

Getting setup to broadcast• YouTube channel• Google+ profile or page

Equipment and software• System requirements

– browser, operating system, processor and bandwidth as outlined by Google.

• Hangouts Plugin• Webcam• Headphone with a built-in

microphone. (USB is best)

Getting Started

• 3-point lighting.• USB Webcam and Headset.• Hard wire rather than wireless.• Start NOW segmenting your

customers into G+ Circles.

Doable Power Tips

Equipment Tips

Resource: Google Hangouts Help Center

Google for nonprofits: www.Google.com/nonprofits

http://www.google.com/nonprofits/onlinebasics/

• Start outside G+ first by making a list.• Your target markets• Make a list of the circle types that you want to group

people within.• Donors• Volunteers• News reporters

• Dive in slowly• Watch and participate in Google+ Hangouts• Test the waters with friends using a standard Hangout.

• Get ready for business• G+ Profile (it’s your business card)• Build a business page for you non-profit

Action Plan

@DonnaGillilandwww.MOSTraining.comTrain@MOSTraining.com

Our newest division is MOSTSocial. We help small businesses tell their visual story using Instagram, Pinterest, Google+ Twitter and Facebook.

We also help you tell your professional story on LinkedIn.

NEW Division…