social media use, government, and you
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Social Media Use, Government, and You
Dr. Curtis R. RogersCommunications Director
803-734-8928crogers@statelibrary.sc.gov
Introductions Open discussion style
Q&A Review Facebook and
Twitter Social media policy
issues and concerns in the workplace
Canva.com demonstration
Brainstorming project discussion/report
Agenda
Social media is no longer something new.
Facebook has been around for more than 10 years.
Twitter has been around since 2007. It’s time to stop thinking of social media as a new communications resource.
Who uses what? Facebook (personal) Facebook (work) Twitter (personal) Twitter (work) Other social media
outlets?
Facebook and Twitter
Founded February 4, 2004;
12 years ago Subsidiaries
Messenger Instagram WhatsApp Oculus VR
1.71 billion monthly active users (June 30, 2016)
Facebook in Government
The Government’s Guide to Using Facebook https://
www.govloop.com/wp-content/uploads/2015/05/The-Governments-Guide-to-Using-Facebook.pdf
GovLoop surveyed 451 people comprised of government employees, industry leaders and public-sector workers.
Facebook Best Practices
1. Good content creation.
2. Reach the right people.
3. Measure success.4. Make sure your
page is secure.5. What’s your list of
best practices?6. Pay for
advertising.
Take 2 minutes to write down additional points you think are important!
Founded March 21, 2006; 10 years ago
Subsidiaries Vine Periscope
313 million active users (June 2016)
DISCUSSION: How does your workplace use Twitter?
How could it use Twitter better?
The 16 Rules of Hashtag Marketing Mastery http://
blog.sumall.com/journal/16-rules-hashtag-marketing-mastery.html 1. Proofread with the mentality of
a 12-year-old2. Have a backup plan if a hashtag
goes bad3. Use hashtags in sentences4. Capitalize multi-word hashtags
for clarity
Use Hashtags
#
Social Media in the Workplace
1. Read2. And3. Follow4. Your5. Workplace6. Social7. Media8. Policy
Workplace Scenario New staff member
always appears to be “playing” on Facebook.
You are the supervisor. Three people have come
to you in the last month to let you know this person just plays on Facebook all day long…
How do you deal with the situation?
Brainstorming Project
Take _____ minutes Get into groups of
3-4 people Someone in the
group volunteer to take notes
Think about and respond to the following questions:
Your organization is starting an advocacy campaign for Fire Prevention Week. 1. Which social media outlets
could/should you use?2. Who is your target
audience?3. How will you brand the
campaign? (Tag line, graphics, etc.)
4. What is the project timeline?
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