social media training for roofers

Social MediaSuccessStories

SUCCESS STORIES

Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter

SUCCESS STORIES

Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet

SUCCESS STORIES

Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media

SUCCESS STORIES

Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning

SUCCESS STORIES

Online Guru haveAttracted over 80New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!

What is Social Media?

Fail to plan, plan to fail!!

• P for PLATFORMWhere are my people hanging out?

• O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?

• S for STRATEGYWhat shall I talk about? How often? Who will do this?

• T for TECHNOLOGYWhat software/gadgets/analytics shall I use?

Social media etiquette

Act as you would at a cocktail party/networking event!

But WHAT shall I talk about?• Your business history (Brand)• Your products/services• Special offers/promotions/events• Your team• Your sector• Local area news• Local events• Latest BREAKING news• Cartoons/videos/sayings• Celebrities in the news• RETWEETS RETWEETS RETWEETS

Which Platform Should I Use ?

TWITTER

32% of 18 million UK users use Twitter daily

How do you set up an account?

Go to www.twitter.comPersonal/Business?

Setting up on Twitter• Username (15) check on namechk.com• Name (20) To identify you• Biography (150) Keywords• Web address• Location• Logo (48px/48px)• Banner (1263px/421px)• Follow local businesses, suppliers,

customers, news,

HASHTAGS

1) Use to highlight keywords #websites #socialmedia

#liverpool

2) Use to show emotion #soexcited #reallybusy

3) Use for competitions etc to win, tweet answer using

#gurucomp

LISTS

Set up lists for........ Clients, suppliers, staff, prospects, Networking events

You don’t need to follow to addMake them private or publicShare the list with your teamSubscribe to other peoples lists

Using Hootsuite• Schedule posts of all platforms• Manage multiple accounts• Set up recurring tweets• Monitor lists• Good for security (users)• Set up hierarchy/assign tasks• Set up draft messages (opening times

etc)• Good mobile apps

TwitterDo’s and Don’ts

Don’t link to FacebookUse keywords in biography

Add your website/locationTweet regularly

Be generous (retweets)Use Bit.ly accountUse Hootsuite

Use Google AnalyticsUse in conjunction with Email Marketing

Google +Best for SEO & Segmentation

Globally No.2 Social Media site. Are you ready??

Google +

• Business Pages and Personal Profiles

• Post to circles• Integrate with other Google

products• Helps with your Google ranking• Hangouts may see the demise of

Skype

Google+ Circles

Google + Hangout

Google +

Questions??

77% of the UK population have an active profile

Profile, Page or Group?Daily posts - topical interesting relevant

Facebook favours images/videos/questionsRespond quickly

No more than 25% sales messagesAbout us keywords

Like suppliers pagesUse @ in posts for shares

Sponsored postsProof read before posting!!

Facebook stuff

FACEBOOK PAGE

Facebook Advertising

Perfect way to reach your markets precisely.

Your business can advertise to your exact audiences based on specific social and geographical information.

Age, gender, location, personal interests, job functions etc can all refine targeting.

Set your own budgets. From 25p per click.

QUESTIONS?

Linked InBest for Networking and

Finding Leads

11 Million Profiles In The UK – 23% of Workers

Linked In Features

• Post from profile or page

• Great for search pre meeting

Linked InDo’s and Don’ts

• Current picture• Use keywords in Biography

(120)• Add contact details

• List landing pages for websites• Get recommendations

• Join groups where targets are• Respond to people who viewed

profile

Linked In Profile

Linked In Business Page

Linked In Groups

QUESTIONS??

Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

Add Social Media feeds onto

your website

SO WHAT ARE YOU WAITING FOR??

“GET TWEETING”Mention this

@onlineguruUK session

in a tweet and we will give you lots of retweets