social media to monitor your brand (and job seekers!)
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© 2009 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Social Media to Monitor Your Brand(and engage job seekers!)
Christopher Hoyt, PHR
Associate Director of Talent Attraction
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
What We’re Talking About…
BrandWhat’s our brand?
How can we monitor/audit this?
Who should engage ‘those’ people?
GoalsWhy create goals?
How do we make them measureable?
So what?!
ExamplesHow is it being done?
What’s the ROI on some of the efforts?
What’s next? (for you!)
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
What the heck is Employment Brand?!
• What is “Brand”?
Company Brand Employer Brand
• Company Brand vs. Employment Brand• Are Recruiters Responsible for “Branding”?
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
What the heck is Employment Brand?!
• What is “Brand”?
Company Brand Employer Brand
• Company Brand vs. Employment Brand• Are Recruiters Responsible for “Branding”?
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
What is Everyone Saying About Us?
Audit your brand – Reach, Engagement, Outcome!
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
What is Everyone Saying About Us?
Audit your brand – Reach, Engagement, Outcome!
SIMPLE & EASY: GOOGLE ALERTS, GLASSDOOR.COM, TOPIX, NICHE SITES (RSS), ETC.
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
What AT&T Uses…
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
Creating Goals around Social Recruiting
Ask yourself (and your team!)…
“It is not enough to take steps which may some day lead to a goal; each step must be itself a goal and a step likewise.” – JOHANN WOLFGANG VON GOETH
WHO are we targeting?
WHY should we do this?
WHAT do we want to accomplish?
WHERE are is our audience engaged?
WHEN do we measure and deliver?
?
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
Why 21st Century Recruiting…
Recruiting becomes about Connecting…
…not hoarding aged resumes!
Talent Networks instead of Talent Pipelines!
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
It Starts With an Idea
But continues with…
• Ownership
• Accountability
• Standard Practices
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
Partnerships = Success
Career Engagement doesn’t always start on a career page.
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
Connecting on Facebook
What’s Monitored:
• Fans
• Interactions
• Analytics (traffic)
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
Informative… and FUN!
psst… we’re still tracking!
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
Watching Your Brand on Twitter
The Social Butterfly of Social Recruiting
@attJOBS
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
• Real time
• Email Notifications
• Threaded Conversations
• Multiple users
• Multiple accounts
• Notes
• Scheduling
• FREE (beta)
For Instance…
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
1
2
3
4
5
6
© 2008 AT&T Knowledge Ventures. All rights reserved.
Search and Track
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
Search and Track
Measuring Influence(a whole different presentation!)
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
Monitoring & Engaging on LinkedIn
What to Watch:
• Groups
• Discussions
• Questions & Answers
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
I’m Watching… Now What?
Monitoring your brand through Social channels is good.
Managing your brand through Social channels is GREAT.
Measuring your employment brand and engaging candidates through Social
channels is Game Changing!
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
© 2008 AT&T Knowledge Ventures. All rights reserved.
Measuring Return
January - February
1,289 Tweets6,053 Clicks
4.7 CLICKS PER TWEET
7%
Drawing smart conclusions around (social) media…
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
420 Applications – YTD~5,000 before end of year
99$Only spent…
© 2008 AT&T Knowledge Ventures. All rights reserved.
Q & A
Social Media to Monitor Your Brand(and engage job seekers!)
Christopher Hoyt, PHR
Associate Director of Talent Attraction
@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
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