social media to assist your applications

www.le.ac.uk/careers #leicesteraward

Student Development

Using social media to assist your applications

Matthew Mobbs

e: mjm33@le.ac.uk

web: http://mjmobbs.com

twitter: mjmobbs

www.le.ac.uk/careers #leicesteraward

Consider…How do you…

• Keep up-to-date with developments in the area you want to work?

• Network with employers?

• Gain an insight into recruitment process?

• Find jobs?

• Promote yourself as a brand?

www.le.ac.uk/careers #leicesteraward

www.le.ac.uk/careers #leicesteraward

www.le.ac.uk/careers #leicesteraward

Your not alone!

On average, UK adult users of Facebook said they were under the influence of alcohol in 76% of the pictures in which they were "tagged".

http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk-in-three-quarters-of-Facebook-photos.html - 15/12/2012

www.le.ac.uk/careers #leicesteraward

www.le.ac.uk/careers #leicesteraward

Why engage with social media

www.le.ac.uk/careers #leicesteraward

Keep Up with Employers and Partners

KPMG Graduate Recruitment

@KPMG_UK_LLP

Company profile

KPMG Channel

www.le.ac.uk/careers #leicesteraward

Keeping in touch with the sector

RSS Feeds and News readers

www.le.ac.uk/careers #leicesteraward

How to engage with Social Media

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Twitter

• Networking

• Share ideas

• Job Search

www.le.ac.uk/careers #leicesteraward

Do employers use it?

http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/

www.le.ac.uk/careers #leicesteraward

How to engage with Social Media

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Twitter

• Networking

• Share ideas

• Job Search

www.le.ac.uk/careers #leicesteraward

How to engage with Social Media

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Twitter

• Networking

• Share ideas

• Job Search

What if your Timeline was

your CV? Guardian 30/01/12

http://goo.gl/ZOr6q

www.le.ac.uk/careers #leicesteraward

Get the most out of twitter

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

• Consider your tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

www.le.ac.uk/careers #leicesteraward

Get the most out of twitter

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

• Consider your tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012

www.le.ac.uk/careers #leicesteraward

Get the most out of twitter

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

• Consider your tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012

www.le.ac.uk/careers #leicesteraward

Get the most out of twitter

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

• Consider your tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

Job Search• www.tweetmyjobs.com• www.twitterjobsearch.com• @graduatejobsuk

www.le.ac.uk/careers #leicesteraward

How to engage with Social Media

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Twitter

• Networking

• Share ideas

• Job Search

www.le.ac.uk/careers #leicesteraward

“In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”

Graduate Recruiter – Accenture

http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/

www.le.ac.uk/careers #leicesteraward

Get the most out of LinkedIn

• Create a full Profile

– Keep it up-to-date

• Get Recommendations

• Use Updates

• Make Connections

– Personalised

• Research Employers

– “Follow” for news and jobs

www.le.ac.uk/careers #leicesteraward

New player in the game

• Circles make sharing more private

• Ability to follow all

• Integration with other popular Google tools

www.le.ac.uk/careers #leicesteraward

New player in the game

www.le.ac.uk/careers #leicesteraward

New player in the game

• Circles make sharing more private

• Ability to follow all

• Integration with other popular Google tools

Corporate pages Job Search sites

www.le.ac.uk/careers #leicesteraward

Google+

“Google Plus is definitely useful for personal branding, it combines the best of Twitter and LinkedIn and possibly even Facebook. You are able to be picked up in Google searches, to show off a public profile full with information about what you do, content shared and even links to your site, blog and other places.”

http://jorgensundberg.net/content/10-personal-branding-ideas-google-plus

www.le.ac.uk/careers #leicesteraward

More in-depth reflection and writing

• Blogs enable you to write longer, more in-depth reflections into activities you engage in

• Can share via Social Media

• Help with applying for jobs or right business documents

Wordpress

Blogger

Posteroushttp://mjmobbs.com

www.le.ac.uk/careers #leicesteraward

Netiquette and manage your networks

• Build a positive presence

• Expand your network and make connections

• Build relationships over time

• Be sincere

• Decide on boundaries

www.le.ac.uk/careers #leicesteraward

Digital Footprint

Google Yourself!

kgbpeople.com

www.le.ac.uk/careers #leicesteraward

Protecting Yourself

• Keep it private

• Check your Social Network Privacy Settings

Do you want employer, lecturers, colleague, your mum to see it?

www.le.ac.uk/careers #leicesteraward

Promoting yourself

Link your sites together

Matthew MobbsLearning Technologist Careers ServiceUniversity of LeicesterLE1 7RH

e: mjm33@le.ac.ukWeb: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b

Add selected link to your:

• CV

• Email signature

www.le.ac.uk/careers #leicesteraward

Now Consider…How you will…

• Keep up-to-date with developments in the area you want to work?

• Network with employers?

• Gain an insight into recruitment process?

• Find jobs?

• Promote yourself as a brand?

Make an Action Plan

www.le.ac.uk/careers #leicesteraward

Profile

Keep up to date

Find out about Employers/Business

Partners

EmployerProfiles

GroupsNetworking

Personal Brand/Identity

Personal Brand/Identity

Find jobs

Find jobs

Keep up to date

Networking

Find out about Employers/Business

Partners

Consider…How do you…

www.le.ac.uk/careers #leicesteraward

Thank-you

All the resources: http://goo.gl/k9e7c

mjmobbs.com

@mjmobbs

Matthew Mobbs

Matthew Mobbs

mjm33@le.ac.uk

facebook.com/uolcs

@uolcs

Careers Service, University of Leicester