social media: the web wide world
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Social MediaThe Web Wide World
Giuliano Iacobelli
Sistemi Intelligenti per internet A.A. 2012/13
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Me.
Software Engineer. 28yrs old. Co-founder @Stamplay
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It’s all about social.
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The picture
•2.4 Billions internet users•47% of internet users use at least one Social
Network•More than 1 Trillion of web pages on the internet
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44% of internet users are Facebook users
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Massive usage
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Let’s make a step back
Social media: internet-powered platforms that make it easy for individuals, groups of people, and organisations to converse and participate with one another in a wide variety of social activities
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Social Media is digital
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Built over networks
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Why “Social Media”?
“Social media is bringing humanity to all digital life. We are no longer users, consumers, shoppers.
We are people again.”
Read Write Web, 2009
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Guess what?
bullshits!
Social Networks are REAL
places
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Matter of fact, you can
• Engage new people• Share resources• Discuss with your friends and others• Play with your friends and others• Handle your relations• Interact with your friends
..but it’s just digital!
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Social Network Architecture
Social Design defines how we understand ourselves and each other and can be broken down into three core elements: Identity, Conversation and Community.
• Community refers to the people we know and trust and who help us make decisions.
• Conversation refers to the various interactions we have with our communities.
• Identity refers to our own sense of self and how we are seen by our communities.
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Applications are users’ interaction key driver
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Statushere and realtime
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What’s happening?
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Human relationship OS
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Not only
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Social Media are here to stay
Social media is a logical extension of what we’ve been doing for centuries.The technology and medium has changed, but the same driving need to connect, learn, express, share and interact has not.
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New ParadigmFrom To
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Media consumption 2003
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Media consumption today
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Brands face big challenges
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Stages of social media grief
• It’s a kid’s thing / It’s just a fad
• I have better things to do with my time
• With Facebook we are covered / Let’s just do a blog
• Social media is takin over the world
• Social Media has changed my life
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More than 50% of social network users follow at least 1 brand online.
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Social Media revolution
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Are all these thing free?
Have you ever read the service terms and agreement?
You got your login, but since they are the provider, whatever information you put in their servers, they can actually use it for other means.
Were are actually paying with our privacy, you can lock your page and profile but all this data is always going to be on somebody else's machine.
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not really
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It’s all about data
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Your data
“No KGB or CIA ever had 1200 pages about an average citizen” - Max Scherms
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Information overload
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Users are too much confident
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Trusting data: Rick AstleyAn internet joke. Rick Rolling is an internet spam trick in which people
post a link to a Rick Astley video on Youtube, but say the viewers of the video are being led to another video, usually proof of unconfirmed gaming news or trailers.
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Some victims
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More recently..4Chan internet trolls hijack the magazine’s “Person of the Year” voting to thrust North Korea’s Kim Jong Un to No. 1.
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Publishers are losing control
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Internet is a place
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Internet is pervasive
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No space/time limits
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Made by people, not documents
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Conversate
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Exchange trust.
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Social media opportunities
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Me Inc.“We are CEOs of our own
companies: Me Inc. To be in business today, our most
important job is to be head marketer for the brand
called you”
Tom Peters
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A brand is not a logo
Is a person’s gut feeling about a product, service, or company.
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Personal branding
Your Personal Brand is the perception that people have of you, as compared to
other people in similar positions.
Brands are built on what people are saying about you – not what you are saying about yourself.
Guy Kawasaki
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1000 true fansBuild a following and new deal flow
will come your way
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Share interestIn the curation era, become known
as an expert or resource
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Find what fits you better
Is not only about..
..web is plenty of great tools
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Lead your audience
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Questions?
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Thanks
http://giulianoiacobelli.com
giuliano.iacobelli@stamplay.com
@giuliano84
http://facebook.com/giuliano.iacobelli
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