social media strategy vayama

Inside Vayama

introducing

Vayama Creative Ideas

Creative Ideas

We have ideas for every step of the way

1Website Enhancement

2Execution

3Objectives

Website Enhancement

Design and organize

1

Website Enhancement • Create an “Around The World” tab on the website.

• Photo Contests/Picture of the Day• Caught on Tape• Promote a Destination• Customer Reviews

Presentation Outline

Execution • Social Media Platforms

• Facebook and Twitter • Customer Service• Other Methods

Objectives• Maximum Exposure• Entertaining Value

• Flickr

Phot

o Co

ntes

t Ide

as

Photo Contest MapShow all your submissions with an interactive world map. The picture of the day should be published on the front page of the website or should have some kind of special recognition.

• Photo Contests/Picture of the Day• Weekly or monthly photo contests that engages audience.

• Include an e-mail address where customers can send their best photos at a convenient location on the website.

• Include a start date and time and a closing date and time.• Set important guidelines such as what’s permitted on the photos.• Reward the customer with the best photo.

Photo Contest SlideshowShow all your submissions with an interactive slide show that lets you see all photos at once.

Phot

o Co

ntes

t Ide

as Photo Contest Best PicksShow all your best submissions with an interactive video or slideshow.

Caug

ht o

n Ta

pe

Include VideosPost the video of the week/month sent by a customer. This video should have an entertaining value to it.

• Caught on Tape• Encourage customers to send videos either of a humorous event while

abroad or of interesting value. • Set a start date and time as well as an end date and time.• Set guidelines for videos such as what’s permitted.

Prom

ote

a D

estin

ation

• Promote a Destination• Include informational data as well as aesthetics of a certain location

being promoted that week or month.• Post videos on that destination.• Include offers/packages on the location selected.

Cust

omer

Rev

iew

s• Customer Reviews

• This feature will let customers comment on photos, videos as well as any other material posted on the page.

• Include a review column on the page.• Assign both customer care surveys and survey polls on

website. Have customers vote.

Give your blog exposureMerge your blog to the “Around the World” page for maximum exposure.

2 Execution

Give flight to your ideas

• Facebook and Twitter• Use both Facebook and Twitter to promote the “Around the World” page. • Use photo/video contest to promote page.• Advertise page on the front cover of the website.

Social Media

• Other Methods

• Customer Service• Encourage customers to share their experience after purchasing

package.• Include page link on e-mail confirmation, e-mail marketing

techniques, telecommunications, etc

• Use photo/video contest to promote page.• Advertise page on the front cover of the website. • Advertise page on newsletter.

Flickr

Include VideosPost the video of the week/month sent by a customer. This video should have an entertaining value to it.

• Flickr• Include sent customer pictures and videos• Share destination photos• Merge with photo contest

3 Objectives

View your slides from anywhere!

Maximum Exposure• Engage social media sites together and promote

new page in order to attract new clients through aesthetics.

• Promote page through newsletter and e-mail marketing in order to obtain site traffic.

Entertaining Value• Engage customer through entertainment. • Build reputation through images and honest

reviews.• Assign surveys/polls on the “Around the World”

page in order to understand customer needs and wants.

• Target audience according to answers.

Objectives

What’s Your Message?