social media strategy presentation – tactics and practices (module 10)

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/user/TheProfessorBrey

/in/professorbrey

/Professorbrey

@professorbrey

MODULE 10: TACTICS & PRACTICESImplementing Social Media – EFFECTIVELY!

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JOSHWA LIGHTFOOT

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JANIL ASKEW

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TAKNISHA MATTHEWS

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MICHELLE ULRICH

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Taknisha

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Eric

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Alanna

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Social Media Tactics

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Cliff’s Tactical Assault

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Types of Tactics

• Organic/Earned– When customers become the channel

• Paid– A more traditional advertiser route

• Owned– Brand owned channels

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Earned

• Listen and respond – Indicates a well executed plan

• e-WOM

• Credibility, transparency,

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Paid

• Feeds owned to create earned media

• Advertising

• Control and immediate benefits

• Credibility concerns

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Owned

• Long-term potential for relationships

• Web site, blog, SoMe accounts

• Control, versatility

• Company lack of trust, takes time to scale

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Just Stop…

• TruTwit validation• Random invites• Random share requests• Team follow back• Endless Rting• Ignoring shares• Too late• Fauxperts• Automatic anything• Daily papers

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YOU HAVE SEEN IT, NOW WHAT IS IT?

• Sweet spot, ‘I cant’ get enough of it’ best practice

• The ‘you have got to be kidding me, why did they do that’ moment

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EXTRACREDIT

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NEXT WEEKItem Due Date Task

1. Friday You are required to write your next blog post on measurements, metrics and ROI within social media. Within this post, you need to discuss what measurements are the most important to understand and how measuring social media is an important component to a successful social commerce strategy

2. Part of maintaining a successful and engaging blog is to respond back to commentary posted on your site. It is expected that if anyone posts on your blog that you respond to that individual.

3. Monday Watch the Module 11 – Measurements, Metrics & ROI video provided at professorbrey.com on social commerce. Remember, post commentary concerning the video on the page it is posted and discuss your opinion how specifically social media and business operations are inseparable (be thoughtful in your post).

4. Monday Read Groundswell, Chapter 8

7. Monday You will need to Tweet at least (3) social media pertinent tweets throughout the week using the #SMCE tag. Remember, you are required to tweet 25 times throughout the course of the semester so more is better.