social media secrets presentation 2-1-17

The 3 W’sWho: Kristen Bonk

Owner / Principal Consultant at Socially Notified 11+ years of Marketing Experience

What: Secrets behind new social media trends and how nonprofits can benefit

Why: Your audience/donors are online and want to hear from you to find out ways they can help. You can’t just rely on a good website or newsletter anymore.

StrategyWhat’s the intention for your organization being on the social media channels?

What do you currently post and why?

What is the end result goal look like?

Create a calendar of important dates in your industry

Facebook SecretsGroups

Create groups for your organization to build better relationship with your

donors and target audience.

Pictures and Videos

Use Bit.ly to link to your story or website.

Make videos easily with Adobe Spark Video, Google Photos, Magisto, etc.

Must correct FB automatic captions!

Events

Put the info of event in the cover image (1920 X 1080 pixel image).

Use Canva.com to create FB event cover images.

Post 2-3 X a Day

Check Insights to find out when your audience is checking FB.

Set up Page Reminders.

Create Click-To-Action Posts

Twitter SecretsHashtags

Use 1-2 common hashtags

#Event #SpecialNeeds #GivingTuesday

Multiple Accounts

Executive Director, Main Brand and PR should all have a separate Twitter account.

Twitter Chats

Public Twitter conversation around one unique hashtag.

Meet & gain high quality followers.

#FundChat #GrantChat #StartingGood

Pictures & Videos

Use an image or video in EVERY tweet!

Create thumb stoppers!

Instagram Secrets

Create a Business Account

Use a Bit.ly link to website, event information or ways to

donate.

Hashtags

Use A LOT (up to 30) to be found, but HIDE them.

Put hashtags in comments.

IFTTT.com

Create a recipe at If This, Then That

where your native Instagram image

turns into a Tweet.

InstaStories

Tell your story and be authentic!

Type in your website or event info.

You're LIVE!

Create an outline.

Promote ahead of time.

Speak for about 10-15 Minutes.

Email

Kristen@SociallyNotified.com

Website

www.SociallyNotified.com

Phone

888-673-2139

Thank You!We look forward to helping you further on the social media marathon!

@SociallyNotified

@SociallyNotify