social media review aahpm hpna 2011

Hospice and Palliative MedicineSocial Media

2010 Year in Review

Annual AssemblyVancouver, Canada

February 2011

LOTS

of things areclickable in thisslidedeck.

Just click it!

What is Social Media?Internet-based tools for

creating, sharing and discussing information

Social Networking

What Social MediaHas Taught Me

Diane Meier, MD

2010 Review of

Health Care in Social Media

Alex Smith

Assistant Professor of Medicine

Division of Geriatrics

UCSF and San Francisco VAMC

16

Health 2.0

• My definitions:– Web 1.0 = information gathering– Web 2.0 = user generated content/interaction– Health 2.0 = health outside of patient-doctor

interaction

• Health 2.0: explosive growth 2010:– Innovative startups– Patient and caregiver communities– Health care organizations

Innovative Startups

Patients Like Me

Mobilizing Health

• Cal Berkeley and Stanford Grads• Non-profit. Uses texts to allow village

health directors in India to message doctors and receive immediate advice about what next steps to take

• Goal: weight loss• How: TWYE, enter calories if known• Anyone can see your food diary• Uses crowd-sourcing to tell you how many

calories in the food you eat– Example, “oatmeal cookie”– TWYE averages 200 calories, based on

others who entered calories for “oatmeal cookie”

• Goal: improve ease of access and use of prognostic indices (calculators) for older adults

• Method: systematic review located indices, programmer put them online

Challenges

• How to use social media effectively? How much effort, for what reward?

• Tension between giving generic health advice and patient specific advice

• Tension between public and private lives of health workers (e.g. drunk med student)

• Tension between top down regulation (e.g. FDA) and immediate, organic, shifting nature of social media

Thank you!

#HPMSocial Media

2010In Review

StoriesEarly Palliative Care in Lung CAThe Death of Dr. Pardi (NYT)Atul Gawande – Letting GoThe Death of E. EdwardsAdv Dir v. Death PanelPalliative Care in Haiti

BlogsLost some prominent bloggersWell established networkSeeing more org blogsNeeding more voicesPC Grand Rounds

TwitterInitiated #HPM TweetchatLeading medical specialtyIncreased growth of coreRapid disseminationRising influence

Type your Tweet hereRT = Re-tweet

#hpm automatically added

Your own tweet

Someone replying to you

Lots o’ links!

Reply

Re-Tweet

Quick Use Buttons

Feature/Block

Favorite Tweet

Visual Example of a Tweetchat

Tweetchat

Tweetchat

Group of people begin to have a conversation around a single hashtag

Tweetchat

Using Tweetchat they can all see the same thread

Tweetchat

All the people following the individuals see only a few tweets with #hpm

Tweetchat

Tweetchat

Tweetchat

Passed on to 2,838 followers

Tweetchat Impact

TwitterAAHPM/HPNA AssemblyTweets (#HPM)

2009 - 2242010 - 8342011 (to date) -

Contributors2009 - 302010 - 922011 (to date) -

YouTubeBoring videos

- of news interviews- of people holding hands- of talking heads

With a few exceptions…

Online Advocacy

1 Tweet per dayand/or

1 per dayand/or

1 Comment per weekand/or

1 Post per 2 months

Goal: Steer the discussion Objective: 1 Tweet or 2 retweets (RT) / day Impact increased by following (& followed

by): Our #HPM Community Local Reporters National Reporters Thought Leaders

Mobile/Smartphones

Likes

Goal: Show support/Push content Objective: 1 / day Impact by ‘Likes’ on Facebook Fan

Pages/YouTube: Drives content to other people’s walls Drives content to your wall Your like makes other people like A shows that page is alive with

activity

Comments Goal: Reframe the discussion Objective: 1 Comment / week Impact by commenting on:

Blogs (HPM and National) Online newspaper articles Facebook Fan Pages (AAHPM/HPNA/Blogs) YouTube Calls for comments by government

agencies Regulations.gov

Posts Goal: Start the discussion Objective: 1 Post / 2 months Impact increased by:

Joining/starting a blog community Developing novel content

Web 2.0A Tool for Efficiency

Holly Yang, MD

Web 2.0

Collaborative

Interactive

Dynamic

Really Simple Syndication(RSS)

Crowdsourcing/Microvolunteering

Collaborative Wikis

Web 2.0: Collaborative online learningSuzana Makowski, MD MMM FACP

Why Personal Learning Network? Diverse

schedules Learners with

diverse needs: Disciplines Experience Goals

Diverse locations

Virtual Learning Network

StaticDidactic

Authority-based

Personal Learning Network

DynamicDialogue

Constructed

PLN’s are deliberately formed networks of people and resources capable of guiding our independent learning goals and our professional development needs.

“

”Corrine Weisberger (via slideshare)

LGLCbased on ning platform

Core curriculum Referenced articles (delicious, citeulike, diig)

Discussion board: Case discussions Journal club Member topics

Member Blog – reflection & narrative medicine

RSS feeds to other blogs, microblogs

Format