social media quotes enterprise social 2.0 2011

“Social media quotes”These quotes were collected during

Enterprise Social 2.0 Brussels

Marvin de ReuverSocial media adviserRed Banana Innovations

"Who cares to have 2M fans! If I spend one euro in digital, I need to get at least one euro back in sales"

- Jef Vandecruys InBev

“Accessibility & time to market is very important”

- Amanda Jobbins Cisco

“What goes on between customers is more important than what goes on between marketers and customers”

- Peter Espersen LEGO

“We have many tools to cope with the many ideas that our fans and partners have ”

- Peter Espersen LEGO

“CRM is dead, long live Social CRM”

- Graham Hill

“Social CRM is the company’s response to the customer’s control of the conversation”

- Graham Hill

“Not all customers are equal. Some are far more influential than others. So stop threating them as one"

- Graham Hill

"Map the customer journey and identity the touchpoints where value is delivered"

- Graham Hill

"Harness customer creativity, ensure involvement in their conversations. Communities are the center of innovation"

- Anna Peters Promise Communications

“Decentralise the locus of control to maximise co-creation in communities”

- Anna Peters Promise Communications

“Start with the story - beyond product"

- Adam Wallace Roger Smith New York

”Our people create our online identity and reputation"

- Adam Wallace Roger Smith New York

"Have people connect to the communities they want to connect to, be part of the story of these niche communities"

- Adam Wallace Roger Smith New York

"Make a customer dream come true"

- Anna Ketting KLM

"Make a customer dream come true"

- Anna Ketting KLM

“In the age of social media doing something that creates a real smile is much cooler than attaching a smiley face”

- Anna Ketting KLM

“Customers complain a lot but they contain lots of insights that drive improvements. A complaint is a gift!”

- Anna Ketting KLM

"Social media is a great solution to get attention for charity, it's all about emotions. Share your emotions!”

- Lina Eidmark Doctors Without Borders

”If you write a blog, you have to respond. Blogs were a great engagement tool to Toyota!”

- Colin Hensley Toyota

”Be credible & believable. Communication succeed through mutual trust and mutual understanding”

- Colin Hensley Toyota

”Reputation takes years to build, but can be destroyed in seconds”

- Colin Hensley Toyota

”Guidelines and regulations were installed mainly to protect Toyota’s employees!”

- Colin Hensley Toyota

”Is a Facebook friend a lead? No, but it gives access to a dialogue”

- Florian Resinger BMW

”Lead registration is a pain in the ass”

- Florian Resinger BMW

”If you have money, you don’t have time”

- Florian Resinger BMW

”Don’t take the marketing you did before and put it in a new channel”

- Chris Wellbelove BT Global Services

”Going forward you need to incorporate mobile. Mobile internet use will exceed desktop use in 2013”

- Chris Wellbelove BT Global Services

”Forget the platform, think about the message first”

- Chris Wellbelove BT Global Services

”Tal about what you should do, not what you should do in social media ”

- Chris Wellbelove BT Global Services

”Guidance + Encouragement + Trust = makes people ambassadors”

- Chris Wellbelove BT Global Services

”Don’t wait in doing social media, while your competitors get more mature in it”

- Chris Wellbelove BT Global Services

That was Enterprise Social 2.0 2011

Special thanks to: Irina Kremin, Lisanne Vos and

Graham Hill Marvin de ReuverSocial media adviserRed Banana Innovations