social media presentation junhan bae
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Junhan, BAE (A42891138)
*Social Media
Marketing Strategy
for Wal-Mart
** The Largest retail company in the
world
* Operates retail stores in various
formats across the world
* Formats in the U.S.: Discount Stores,
supercenters, neighborhood markets,
marketside, and Sam’s Clubs
* EDLP: Wide assortment of
merchandise at everyday low prices
* Markets its products via various e-
commerce websites including
walmart.com and samsclub.com
** Challenges
* Two million employees increase exposure to
increasing wages and high healthcare costs
* Outperformance of the retail sectors in emerging
markets
* Growth in Internet retailing to serve larger market
* Goals
* Serve 1 billion customers a week in 20 years’ time.
* Make people save money to help them live better.
* The chain of stores will add 500,000 jobs in the
next five years.
*
* Original Theme:
* Everyday Low Prices !
* Possible Additional Theme:
* Anytime and Anywhere With You
We can offer information and
communicate with customer directly
anytime and anywhere, making positive
relationship, through many types of new
media
Marketing through new media
enables the theme to work
*
*Objectives
* Increase in reach consumers by the new media
*Target market
*Younger and International people
* Younger people are more familiar with new media
(Tech. Savvy)
* Through new media, we can communicate with
international people and markets
*
*YouTube Promoted Video
*Making a video clip ads and uploading them in
YouTube Promoted video
*Advantages
*Low cost (comparing to Mass Media)
*Effective reach our target market at once
*All year round
*
*Blog
*Provide many promotions & products information
*Communicate with customers actively
*Upload the pictures
*Attract to more younger people sharing their
voices
*Words-of-Mouth (WOM) effect
*
*Google ads with Search Engine
Optimization
*Finding and setting good keywords related
accurately with Wal-Mart
*Getting more important to search in
*Without Wal-Mart word, appearing Wal-
Mart Web sites just typing good and
relevant keywords
*
*Blogger outreach
*Check Blog
*Google Analytics
*Gain Google ads’ results
*Trackur
* monitor reputation online
*Monitter
*Track tweets with keywords
*
* Blog* Possibly estimated $50 ~ $2,000
* Free website to make blogs
* Pay for good-looking (design)
* Google ads* Google Adwards ($ depends on CPC)
* No minimum spending requirement
* Pay only for results – CPC
* YouTube Promoted video* Depending on click number
* You only pay when people click to see your video
*1921 Sam
Walton opened the 1st
Wal-Mart
store in Rogers, Arkansa
s
1967 Sam
opened 24 Wal-Mart
stores in
Arkansas
1969 Wal-Mart was
incorporated
as Wal-Mart
Stores Inc.
1979 Wal-Mart
became the first
company with sale of over $1 billion a year
1983 The first
Sam’s Club
opened in
Midwest City,
Oklahoma
1987 Wal-Mart sales
reached $15.9 billion with
200,000 employe
es
1988 The first
Supercenter
opened in Washingt
on, Missouri
1992 Sam Walton
received the Medal of Freedom,
the highest civilian
honor by the U.S.
Apr. 1992 Sam
Walton passed away
Today-world’s largest
company by
revenue and
capital
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