social media presentation cert ii it v1.1
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Social Media
Social Media
Is defined as "interactive web platforms via which individuals and communities share, co-create, discuss, and modify user-generated content”[1].
In the year 2012, social media became one of the most powerful sources for news updates through platforms like Twitter and Facebook.
Wikipedia 8/10/12
What is Social Media?
Created by: Katrina Hamer, October 2012
Created by: Katrina Hamer, October 2012
Variety of media for the purpose of social networking.
“Media” are the tools we use Two or more people interacting for a specific
purpose. Social means engagement Crowd sourcing Social Business
Social Media
Created by: Katrina Hamer, October 2012
Six classification schemes by Kaplan and Haenlein (2010):
collaborative projects (for example, Wikipedia), blogs and microblogs (for example, Twitter), content communities (for example,YouTube),
Social Media Classifications
Created by: Katrina Hamer, October 2012
social networking sites (for example, Facebook, Twitter),
virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g. Second Life).
Classifications Con’t
Created by: Katrina Hamer, October 2012
Currently Facebook is the most popular Twitter is the most common blogging tool
Twitter & Facebook used in the QLD floods:http://cci.edu.au/about/media/social-media-vs-the-floods
Popular Tools and Applications
Created by: Katrina Hamer, October 2012
A short video on using social media in business:
http://www.commoncraft.com/video/social-media-and-workplace
Social Media in Business
What Young People & Business are Doing with Social Media?
Source: Yellow Social Media Report – June 2012
Created by: Katrina Hamer, October 2012
Created by: Katrina Hamer, October 2012
The General Public & Social Media
Source: Yellow Social Media Report – June 2012
What Sites are Used?
Source: Yellow Social Media Report – June 2012
Created by: Katrina Hamer, October 2012
Time Spent on Sites
Source: Yellow Social Media Report – June 2012
Created by: Katrina Hamer, October 2012
Is Your Boss Your Friend?
Source: Yellow Social Media Report – June 2012Created by: Katrina Hamer, October 2012
Created by: Katrina Hamer, October 2012
Other Statistics
Source: Yellow Social Media Report – June 2012
TweeterFacebookMyspaceLinkedinTumblerYouTubeFlickrNing
Social Media Applications
BlogsWikisPinterest – online StumbleUponDel.icio.usPicasaGoogle+LiveJournal
Created by: Katrina Hamer, October 2012
Created by: Katrina Hamer, October 2012
1. Be patient. The communities don’t happen overnight. If you try and force it, it just seems inauthentic.
2. Be authentic. If your company has positive vibes to it in real life and your employees like to come to work every day for the creative, stimulating environment, that’s going to show in any form of marketing you do.
3. Be a part of it. Develop an online community around your brand.
4. Be supportive. Listen to what your community does. Don’t be afraid to let them steer you.
Taken from: http://www.businessreviewaustralia.com/marketing/viral/the-crowd-goes-wild-for-threadless
Tips for Business Users
Created by: Katrina Hamer, October 2012
http://www.wispa.com.au/social-media-marketing/
http://www.businessreviewaustralia.com/marketing/viral/the-crowd-goes-wild-for-threadless
http://www.businessreviewaustralia.com/marketing/social-media/best-social-media-practices-for-businesses
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Useful Links
Created by: Katrina Hamer, October 2012
CopyrightInformation stored is owned by the creatorHowever is available to everyoneEnsure you know the regulations of sites used
PrivacyProtecting your privacy isn’t easyInformation is still on servers after you delete itCheck options that allow for privacy settings
Issues
Created by: Katrina Hamer, October 2012
Security Use appropriate usernames and passwordsKeep passwords secureEnsure you sign out
TrustUse appropriate trust levels;Public, Family, Friends, Colleagues
Issues Con’t
Created by: Katrina Hamer, October 2012
Activity 1:Social Media Tool Type
Popular Software Features or Use
Micro Blog Tweeter Content smaller than a normal blog
Music Sharing Soundcloud Create, record and share sounds and music
Photo Sharing Flickr Upload and share photos
Social bookmarking Del.icio.us Bookmarking favourite websites
Social network Facebook Share ideas, views and interests (Facemash
Social News Slashdot User posted news stories
Video Sharing Shareyourworld Upload and view video clips
Virtual World Moove, Second Life Online community of a simulated environment
Wiki MediaWiki Website allowing user collabrative content
Created by: Katrina Hamer, October 2012
Blogs and Microblogs Photo, music and video sharing Social bookmarking Social networks Wikis RSS feeds (not specifically social networking)
Compare Tools & Applications
Created by: Katrina Hamer, October 2012
Netvibes Igoogle Newsgator Google Reader
RSS Feeds
Created by: Katrina Hamer, October 2012
Access the “Try This” section of Topic two Try out the following:
Social Media Wiki MicroBlogging RSS feeds Pod Casting
Try out Sites
Created by: Katrina Hamer, October 2012
Review one Social Media Type
Access the activity from Moodle for more information
Activity 2
Check it out!
Created by: Katrina Hamer, October 2012
There are a number of steps involved:
Determine the business needs Identify the tool or application to use Initiate the tool – create and set up the
preferences Establish the interface – content, images etc Commence the social networking interaction Test and evaluate the tool Present findings
Set up and Use Social Media
Created by: Katrina Hamer, October 2012
Create & Use a Wiki
Access Activity 3 from the Moodle site for details
Activity 3
Created by: Katrina Hamer, October 2012
Social Media What is It? Categories of Social Media Types of Social Media Tools and Applications Current Statistics Using Social Media in a Business
environment Using Social Media
Summary
Created by: Katrina Hamer, October 2012
Questions
Created by: Katrina Hamer, October 2012
Thanks for listening
The End
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