social media presentation

Gerry Whitty: Projects DirectorCygnus Custom Marketing Group

Paula Williams: V-P Marketing Aviation Business Consultants International Inc.

Today’s Takeaway: Getting StartedToday’s Takeaway: Getting Started• Are you ready?• The basics• Who can help me?• Putting it all together

Getting Started: Are you ready?Getting Started: Are you ready?• Where are you at right now?• What are your “Guiding Principles?”• Creating a meaningful Mission

Statement

Getting Started: Are you ready?Getting Started: Are you ready?

• What does success look like to you?• Barriers to your success• Does your business plan hold the

answer?

Getting Started: The basicsGetting Started: The basics

• What you know, what you don’t know, and knowing the difference

• Research – formal and informal• Using what you learn

Getting Started:The basicsGetting Started:The basics• Market intelligence• Leading with your best foot forward• Image building – defining your brand

and your reputation

Getting Started:The basicsGetting Started:The basics

• Setting objectives and goals• Metrics to gauge success• Course corrections – refine and retool

Getting Started: Who can help me?Getting Started: Who can help me?

• Help is just around the corner – literally• Key vendors, business partners• Industry resources, colleagues

Getting Started: Who can help me?Getting Started: Who can help me?

• Paid resources• Free or low-cost resources• Staying true to your business plan

Getting Started: Putting it all togetherGetting Started: Putting it all together

• Share your vision – strength comes from within

• Seek and pluck the low-hanging fruit• Casting your net – what IS my prize

catch?

Getting Started: Putting it all togetherGetting Started: Putting it all together

• Delivering your key messages• Focus – strategies vs. tactics• Choosing the right vehicle to drive your

key messages

Getting Started: SummaryGetting Started: Summary

• Honesty is the only policy that matters• Keep it real – especially with setting

goals/objectives• Measure, refine, retool• Flexibility: times change, so can you!

Thank you for your time and attentionThank you for your time and attention

• Please welcome Paula Williams, co-owner and consultant, Aviation Business Consultants International, Inc.

What Can Social Media Do For You?

Paula Williams, PMP

Aviation Business ConsultantsOnline Marketing for the Aviation Industry

Enter to Win

$2500 Value

Our Intrepid Volunteer

Brad McAllister

Editor, Airport Business Magazine

What Social Media Is:

• A Communication Tool

What Social Media Is Not:

• Magic!

Brad’s Objectives

Promoting a product or service (Airport Business Magazine)

Building a professional network

Obtaining ideas for future articles

Marketing Plan

Search Engines

Print Media (Magazines, Newspapers

Word of Mouth

Radio/TVAdvertising

Direct Mail Telephone Directories

Social Media

Website – Lead

Capture

Social Media

Phone Call

Direct Mail

Sale

Customer ServiceWeb Site

Phone Email

In Person

UpSell/Renewal

Cycle

Blog – New Articles

Most Cost Effective – Least Cost Effective

Pre-Sales Cycle

Search Engines

Print Media (Magazines, Newspapers

Word of Mouth

Radio/TVAdvertising

Direct Mail Telephone Directories

Social Media

Most Cost Effective – Least Cost Effective

How Do People Find You?

How Do People Find You?

Search Engines

What words will people use when they’re searching for the product or service you sell?

Pretend you’re “in the market” for the product or service you provide and have never heard of your company.

What words would you use?

Look For Your Business On Google

Look For Your Business On Google

How Do People Find You?

2 Keys to Social Media

1. Great Content

2. Great Relationships

Everything else is just tools & technical stuff.

Create a Blog

Your Blog = The Hub Of Your Brand On the Web

Grab Your Own URL!

LinkedIn Profile

Company Profile

LinkedIn Groups

Facebook Personal Profile

Facebook Fan Page

Twitter

Social Media ToolsBlog

◦Your Social Media Hub

LinkedIn◦Powerful & Professional

Facebook◦Media Rich

Twitter◦Short & Efficient

Wrap Up

The Web is just a mode of communication

Social Media is just a set of tools

Keys to Social Media ◦Great Content◦Great Relationships

Marketing Plan

Search Engines

Print Media (Magazines, Newspapers

Word of Mouth

Radio/TVAdvertising

Direct Mail Telephone Directories

Social Media

Website – Lead

Capture

Social Media

Phone Call

Direct Mail

Sale

Customer ServiceWeb Site

Phone Email

In Person

UpSell/Renewal

Cycle

Blog – New Articles

Most Cost Effective – Least Cost Effective

Pre-Sales Cycle

Brad’s Objectives

Promoting a product or service (Airport Business Magazine)

Building a professional network

Obtaining ideas for future articles

Action Items1. Look for your company, product or service on

Google

2. Resolve to make your company, product or service easier to find!

3. Use the tools that work best for you.

4. Register your name, company name, and product names on every platform you can.

5. Consider a Social Media policy.

6. Email Paula@AviationBusinessConsultants.com for a site audit.

Our Winner Is . . .

$2500 Value

Questions?

Thank You!

Want More? Connect with ABCI!

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www.LinkedIn.com/in/PaulaWilliams

www.Facebook.com/PaulaWilliams

www.Twitter.com/paula_abci

www.AviationBusinessConsultants.com