social media pr boot camp - los angeles, aug. 27, 2009 - day two
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New Media PR Boot Camp ndash Day Two
Los Angeles Aug 27 2009
DAY TWO -- Instructor Eric Schwartzman
2
Media amp Democracy
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
2
Media amp Democracy
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
20
Deconstructing the News Release
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
21
Search Engine Optimizing Blogs
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
22
Search Engine Optimization
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
23
Secret Formula
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
24
Objective
Leverage Content to Generate
Transactions
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
25
Optimization vs Marketing
SEM
SEO
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
26
Acting Like a Publisher
Editorial and Advertising
Content
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
27
First Rule of Search Engine Optimization
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
28
Citation Indexing
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
29
Case Study Organic Blog Optimization
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
30
Case Study Inbound Links
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
31
Case Study Tracking Inbounds
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
32
Case Study Search Results
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
33
Case Fewer Inbounds Higher Rank
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
34
Case Study Evaluating Inbounds
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
35
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
36
Three Steps to Measuring Blogger Influence
Source Coca-Cola Conversation
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
37
Step 1 Yahoo Site Explorer
Source Yahoo Site Explorer
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
38
Step 2 Technorati
Source Technorati
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
39
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
40
Additional Measurement Resources
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
41
Market Trends
Additional Measurement Resources
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
42
Brief and Concise
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
43
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
45
Understanding Google Trends Demand
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
46
Search Trends
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
47
Popular Language
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
48
Trellian Free Global Service
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
49
Wordtracker Free Global Service
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
50
Keyword Discovery External Keyword Tool
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
51
Quantity vs Quality
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
52
Intro to Meta Data
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
53
Finding Meta Data
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
54
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
55
Generic Title Tags
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
56
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
57
Why Meta Descriptions Matter
Source Eyetrack 3
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
58
Dynamic Meta Page Descriptions
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
59
Spying through Meta Keywords
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
60
Spying through Keywords Density Analysis
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
61
1 Check for Title Tags
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
62
2 Check for Meta Page Descriptions
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
63
3 Check for Dynamic Meta Content
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
64
4 Check for Summary Blurbs
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
65
5 Search Press Release Headlines
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
66
Search Friendly Newsroom HTML
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
67
PDFs and Search
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
68
Flash and Search
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
69
Live Demo Site Meter
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
70
Live Demo FeedBurner
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
71
Live Demo Tagging Blog Posts
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
72
Live Demo Email Subscription Widget
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
73
Live Demo Custom Tag Cloud Widget
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
74
Live Demo Social Bookmarking Widget
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
75
Live Demo Blogging a YouTube Clip
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
76
Live Demo Livening Up Your Blog
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
77
Live Demo Livening Up Your Blog
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
78
Live Demo Livening Up Your Blog
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
79
Live Demo Livening Up Your Blog
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
80
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
81
Online Audio and Video
podcast
webcastdownload
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
82
Podcasts
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
83
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
84
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
85
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
86
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
87
Finding Podcasts through Show Notes
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
88
iTunes Podcatcher
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
89
Distributing Through iTunes
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
90
RSS 20 with Enclosures
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
91
Podcast in iTunes
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
92
Who is Podcasting
Who is Podcasting Case Study
93
Podcasts Employees as Evangelists
Case Study IBM
93
Podcasts Employees as Evangelists
Case Study IBM
94
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
95
Case Study APM Music
96
Case Study APM Music
97
Case Study APM Music
96
Case Study APM Music
97
Case Study APM Music
97
Case Study APM Music
98
Case Study APM Music
99
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
100
Case Study Starbucks
101
Case Study Starbucks
102
Podcast Production
103
Podcast Production
104
Podcast Production
105
Podcast Production
106
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
99
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
100
Case Study Starbucks
101
Case Study Starbucks
102
Podcast Production
103
Podcast Production
104
Podcast Production
105
Podcast Production
106
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
100
Case Study Starbucks
101
Case Study Starbucks
102
Podcast Production
103
Podcast Production
104
Podcast Production
105
Podcast Production
106
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
101
Case Study Starbucks
102
Podcast Production
103
Podcast Production
104
Podcast Production
105
Podcast Production
106
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
102
Podcast Production
103
Podcast Production
104
Podcast Production
105
Podcast Production
106
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
103
Podcast Production
104
Podcast Production
105
Podcast Production
106
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
104
Podcast Production
105
Podcast Production
106
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
105
Podcast Production
106
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
106
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
107
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
108
ID3 Tagging
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
109
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
110
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
111
Promoting Podcasts Signature Blocks
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
112
Promotion Podcasts Email Marketing
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
113
Promoting Podcasts PNRs
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
114
Promoting Podcasts SEOed Press Release
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
115
Promoting Podcasts Industry Awards
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
116
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
117
Online Video Size of Audience
In November 2007 nearly 94 billion video clips were viewed online by 138 million Americans (a 29 gain from Jan 2007)
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
118
Online Video Audience by Brand
April 2008
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
119
Online Video Marie Digby
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
120
Online Video Marie Digby
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
121
Online Video Marie Digby
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
122
Blog Response Marie Digby
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
123
Blog Comments Marie Digby
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
124
Viral Video Case Study Chevy Tahoe
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
125
Viral Video Case Study Chevy Tahoe
bull 629000 visitors to the site by the time of the contest
bull 25 of all SUV sales out selling Ford by 2 to 1
bull 46 day sales cycles down from 120 days
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
126
Online Video Internal Communications
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
127
Online Video InternalExternal Communications
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
128
Video in Online News Rooms
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
129
Social Bookmarking
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
130
Favorites use Title Tags
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
131
Social Bookmarking
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
132
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
133
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
134
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
135
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
136
User Ratings
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
137
Social News Site Digg
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
138
Social Bookmarking Digg
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
139
Social Networking
Image by Luc Legay
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
140
Global Social Networking Penetration
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
141
Global Social Networking Penetration Growth
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
142
Corporate Social Networking Adoption
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
143
Global Social Networking Brand
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
144
Social Networking ndash Usage Trends
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
145
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
146
Social Networking MySpace
Back End Front End
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
147
Social Networking Facebook
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
148
Social Networking Custom URLs
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
149
Social Networking Facebook Company Pages
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
150
Social Networking Facebook Company Pages
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
151
Social Networking Facebook Company Pages
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
152
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
153
Case Study HSBC
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
154
Social Networking Linked In
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
155
Social Networking Linked In Groups
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
156
Social Networking Niche Nets
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
157
Social Networking Niche Nets
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
158
Social Networking Niche Nets
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
159
Social Networking White Label Platforms
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
160
Social Networking White Label Platforms
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
161
Social Networking White Label PRSA Tech Site
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
162
Social Networking Aggregators
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
163
Social Networking Aggregators
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
164
Social Networking Mash-Ups
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
165
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
166
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
167
PSNH Case Study Process Detail
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
168
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
169
Wikipedia
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
170
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
171
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
172
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
173
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
174
Wikipedia Hall of Shame
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
175
Monsanto Edits Michael Moore
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
176
US DoJ Obfuscates Bush Criticism
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
177
Wisdom of the Chaperones
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
178
Chris Wilson On the RecordhellipOnline
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
179
Carry the Message
Online Communications Master Class
June 26 2009 - Boston
PRSA | Map
Online Communications Boot Camp
June 24-25 2009 - Boston
PRSA | Map
Social Media for Journalists
June 19 2009 - NYC
Media Bistro | Map
Understanding New Communications Technologies
June 3 2009 - Las Vegas
The Licensing Show | Map
Source Social Media Training Calendar
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
180
Help Yourself
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
-
181
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
- Slide Number 1
- Media amp Democracy
- Living Breathing Mediascape
- Living Breathing Mediascape Flickr Photo Stream
- Living Breathing Mediascape Twitter Stream
- Reactions of the Blogosphere to Iranian Elections
- Living Breathing Mediascape Radian6
- Prediction Fourth Estatersquos Fortunes Have Waned
- Prediction Living Mediascape
- Prediction Electronic Paper
- Prediction Social News Filter
- Digg vs Other Media
- Prediction Growth of Social Networking
- World Map of Social Networks
- Prediction Google Combines Services
- Prediction Privacy Levels
- Prediction News Wars
- Prediction Social Graph
- Prediction Fact Stripping Robots
- Deconstructing the News Release
- Search Engine Optimizing Blogs
- Search Engine Optimization
- Secret Formula
- Objective
- Optimization vs Marketing
- Acting Like a Publisher
- First Rule of Search Engine Optimization
- Citation Indexing
- Case Study Organic Blog Optimization
- Case Study Inbound Links
- Case Study Tracking Inbounds
- Case Study Search Results
- Case Fewer Inbounds Higher Rank
- Case Study Evaluating Inbounds
- Citation Indexing
- Three Steps to Measuring Blogger Influence
- Step 1 Yahoo Site Explorer
- Step 2 Technorati
- Step 3 BlogPulse Conversation Tracker
- Slide Number 40
- Market Trends
- Brief and Concise
- Writing for Search
- Keyword Discovery
- Understanding Google Trends Demand
- Search Trends
- Popular Language
- Trellian Free Global Service
- Wordtracker Free Global Service
- Keyword Discovery External Keyword Tool
- Quantity vs Quality
- Intro to Meta Data
- Finding Meta Data
- Title Tags
- Generic Title Tags
- Meta Page Descriptions
- Why Meta Descriptions Matter
- Dynamic Meta Page Descriptions
- Spying through Meta Keywords
- Spying through Keywords Density Analysis
- 1 Check for Title Tags
- 2 Check for Meta Page Descriptions
- 3 Check for Dynamic Meta Content
- 4 Check for Summary Blurbs
- 5 Search Press Release Headlines
- Search Friendly Newsroom HTML
- PDFs and Search
- Flash and Search
- Live Demo Site Meter
- Live Demo FeedBurner
- Live Demo Tagging Blog Posts
- Live Demo Email Subscription Widget
- Live Demo Custom Tag Cloud Widget
- Live Demo Social Bookmarking Widget
- Live Demo Blogging a YouTube Clip
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Live Demo Livening Up Your Blog
- Respecting Usability
- Slide Number 81
- Podcasts
- Podcasts Defined
- Global Podcast Audience
- Global Podcast Audience Growth
- Global Podcast Audience Growth
- Finding Podcasts through Show Notes
- iTunes Podcatcher
- Distributing Through iTunes
- RSS 20 with Enclosures
- Podcast in iTunes
- Who is Podcasting Case Study
- Podcasts Employees as Evangelists
- Case Study LA Opera ndash B to C
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Case Study APM Music
- Slide Number 99
- Slide Number 100
- Slide Number 101
- Podcast Production
- Podcast Production
- Podcast Production
- Podcast Production
- Development and Production
- Slide Number 107
- Slide Number 108
- Slide Number 109
- Implementation Recommendations
- Slide Number 111
- Slide Number 112
- Promoting Podcasts PNRs
- Promoting Podcasts SEOed Press Release
- Promoting Podcasts Industry Awards
- Slide Number 116
- Online Video Size of Audience
- Online Video Audience by Brand
- Online Video Marie Digby
- Online Video Marie Digby
- Online Video Marie Digby
- Blog Response Marie Digby
- Blog Comments Marie Digby
- Slide Number 124
- Slide Number 125
- Slide Number 126
- Online Video InternalExternal Communications
- Slide Number 128
- Slide Number 129
- Favorites use Title Tags
- Slide Number 131
- Slide Number 132
- Slide Number 133
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Slide Number 138
- Social Networking
- Global Social Networking Penetration
- Global Social Networking Penetration Growth
- Slide Number 142
- Slide Number 143
- Slide Number 144
- Slide Number 145
- Slide Number 146
- Slide Number 147
- Slide Number 148
- Slide Number 149
- Slide Number 150
- Slide Number 151
- Slide Number 152
- Slide Number 153
- Slide Number 154
- Slide Number 155
- Slide Number 156
- Slide Number 157
- Slide Number 158
- Slide Number 159
- Slide Number 160
- Slide Number 161
- Slide Number 162
- Slide Number 163
- Social Networking Mash-Ups
- Social Networking for PR
- Naked Conversations
- PSNH Case Study Process Detail
- Slide Number 168
- Wikipedia
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash From Marketing Sherpa
- Wikipedia ndash Other Issues
- Wikipedia Hall of Shame
- Monsanto Edits Michael Moore
- US DoJ Obfuscates Bush Criticism
- Wisdom of the Chaperones
- Chris Wilson On the RecordhellipOnline
- Carry the Message
- Help Yourself
- Eric Schwartzman
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