social media portion of real estate round-up

#SocialMedia October 15, 2014

#MatthewLeone

Director of Web Marketing & Social Media For Terra Marketing

In-House Advertising Agency for Halstead Property & Brown Harris Stevens

#AboutMe

Eleven Years Experience Past Experience in Real Estate and Sports Marketing

Direct a 23 member in-house marketing agency Member of Leading RE Companies of the World Technology Advisory Council

Member of Inman News Advisory Committee

#HalsteadSocialStats

Twitter – 48,000 followers Facebook – 21,000 likes

Instagram – 9,900 followers LinkedIn – 3,000 followers Pinterest – 7,000 followers

YouTube – 7+ Million Views & thousands of subscribers Also on Google+, Foursquare, and Flickr

100,000+ Social Following

#HalsteadSocialStats

In addition to Streeteasy, Trulia, NY Times.com, & Zillow

In the Top 10 Sites - Referral Traffic to Halstead.com

4. Facebook 8. Twitter

#WhySocial?

Provides a way to further connect with your local clients, build trust, and spread your

marketing through friends of friends.

#WhySocial?

It is free

It has become a business norm for communicating Can show up high when someone “Googles” you

Two-way conversation It is measurable It is in real time

#WhySocial?

#WhySocial?

NAR says 91% of realtors use social media

Jim Keenan, Social Sales Research, found 72.6% of salespeople who used social media for selling

out-performed those not using

My C’s To Social Success

Connection

Cell Phone

Commitment

Content

Conversation

Courteous

Conversion

#Content  

Pictures speak louder than words Video speaks even louder Speak of your successes

Don’t hard sell Be a neighborhood expert and ambassador Schedule your posts weekly but check daily

Snackable and Valuable Engage them

Hyperlocal Don’t be afraid to promote posts

#Social Medium Keys

#Facebook

By far the most popular & easiest medium for people to connect with their friends & family online

#WhyFacebook?

Ability to connect w/ personal/business sphere of influence Greatest likelihood to connect with your sphere

Allows you to monitor lifestyle changes of your sphere.

#FacebookStats

1.23 Billion Active Users

800 Million Log into Facebook Daily 59% of millionaires use Facebook

21 minutes per day average active user spends on facebook

#FacebookMustDos

Create a Business Page Away From Your Personal Page

Add Professional Headshot/Business Photo and Neighborhood Cover Shot Post 1-2 Times A Day

Short posts less than 80 characters get 26% more traffic Questions get 110% more comments

Comment / Share / Like 5 Times As Much as Posting

#FacebookSuccess Wow Factor Photos

Or Fun Facts

#FacebookSuccess DIY Videos Speaking

To Your Audience Or

Post on YouTube or wellcomemat.com

iStabilizer $10 on Amazon

Eco Fuse Lens Kit for Smart Phones $15-20 on Amazon

#FacebookSuccess Personal Success Zestimate or Avg Price

or Asking Price

#FacebookSuccess Blog Lists

(Tumblr or Wordpress)

#FacebookSuccess Local Tips

Best Places to _____ Best Places to Eat Best Places to Shop Best Deals in Stores Historic Spots Local Events & Festivals Local Sports Teams Local Charities Hidden Gems

#WhyTwitter?

Ability to speak outside your sphere of influence in real time

Text Message with a BCC to the world Creating content takes very little time.

Following similar facebook rules but even shorter posts Can post several times a day

#TwitterStats  

 271  Million  Ac,ve  Users  Largest  Group  on  Twi;er  -­‐  25-­‐44  year  olds  

•  24%  of  Twi*er  users  are  25-­‐34  years  old  •  22.5%  of  users  are  35-­‐44  years  old    

#TwitterStats  

#TwitterStats  

Average  :me  spent  on  Twi*er    once  logged  on  is  36  minutes    

#TwitterStats  

New  York  City  City  with  Most  Twi*er  Ac:vity  in  World    

#TwitterStats  

New  York  City  2.6  Million  Ac:ve  Users  

#TwitterStats  

Manha*an  Has  The  Most  Twee,ng  Per  Square  Mile  

Basic Needs to Know  

1.  Get  a*rac:ve  photo  as  background  2.  Men:on  Company  Twi*er  name  in  bio  3.  Link  to  your  agent  page  4.  Men:on  the  area  you  work  as  loca:on  5.  Use  same  facebook  professional  headshot  as  avatar  

Follow  

1.  Follow  those  in  your  contacts  or  that  are  connected  with  you  on  facebook  

2.  Follow  your  interests  and  news  outlets  3.  Follow  those  you  feel  are  your  influencers  4.  Follow  your  fun  outlets  to  keep  it  a  mix  of  some  light  5.  Follow  my  custom  list  created  just  for  you  

@ma*hewjleone  

LinkedIn

It is the Yelp for Real Estate Professionals, clients check your reviews/credentials

Perfect place to farm your recommendations and endorsements Provides credibility to the agent

Posting Business Content is growing as a viable social medium following similar facebook rules

Basic Needs to Know  

1.  Get  a*rac:ve  professional  photo  as  background  2.  Linkedin  Premium  allows  a  cover  photo  and  more  

access  3.  Link  to  your  agent  page  4.  Men:on  all  past  work  experience  and  link  with  

current  company  business  page  5.  Connect  with  your  contacts  6.  Push  your  contacts  to  this  

#WhyVideo

Cisco found that video accounts for 70%

of global internet traffic in 2014

YouTube is the world’s second largest search engine. Behind Google, in front of Yahoo, Bing, and Ask.com

Video is the most shared content on Facebook

2012 28% of Video Watching is on smart phones &

tablets

2014 Number now at 52%

2007 – Launch of Halstead ProperTV US Companies were spending $140 Million for Web Video Production in their budgets

2012 – 1300 Videos, 5+ Million Total Views AdWeek Projects $3 Billion to be spent by end of 2014 on Web Video Production

1400% Increase in 5 Years

It is Viral. It is Affordable.

It Attracts the Foreign Buyer. It is Differentiating.

It is Engaging. It is Effective.

It is a Virtual Open House. It is a Virtual Pitch.

A Video is Worth a 1000 pictures.

PROPERTY VIDEO

AGENT VIDEO BIOS

NEIGHBORHOOD TOURS

MARKET REPORT OR VLOG

HOW TO VIDEOS

Most Watched Content on YouTube

VIRAL VIDEOS

Every King Needs a Castle Video 110,000 views in 6 days

Covered by hundreds of media outlets

Every King Needs a Castle Video 35,000 views in two weeks

#WhyInstagram?

Next year smart phones will be our primary web tool beating our PC/Mac

200 million active users 90 million photos uploaded per day

Quick way to share photo and get reaction

#InstagramMustDos

Show attractive or creative images only

Great for details of homes Have to properly hashtag in description

Be consistent in use of filters

#MostPopularHashtags

#home #house

#newhome #realestate #housing

#homeowner #househunting #(Insert City)

#(Insert Type of Property) #(Insert Amenity)

#InstagramVideo If you want to do in 15 seconds or less highlight the best selling feature of the home

Or Use Hyperlapse for the view Have These Posts Auto Feed to Twitter and Facebook

@matthewjleone  

q&@