social media plan – in class group exercise

Social Media PlanIn-Class Group Exercise

by

Leonard Montaque

Week One: Set User Profile

Week One – About Me

Week One - cont. (Why am I taking this class? Discuss what you hope to get out of this class. How I plan to apply what I learn in this class.)

Week Two: Why it is important to market yourself

Video Marketing can differentiate you from the competition in many ways:

Leonard Montaque link

1.    Stand Out from the Crowd

2.    Be Remembered

3.    Put a Face to the Name

4.    Credibility

5.    Use Video to Educate

7.    Introduce Cross Sells

8.   Training of New Hires

9.    Build Trust Online

10.  Add the Personal Touch

Twitter Page

Facebook Page

Linked-In Page

Search Engine Optimization (SEO)

4 Ways To Check Your Twitter Statistics

Why Americans Use Social Media

Pros & Cons of Social Media MarketingPros

• Social media marketing can reach customers that traditional marketing misses.

• It is relationship-building, enabling one-to-one and one-to-many dialogue.

• It is cost-efficient in comparison traditional marketing.

• You can receive quick, honest, and detailed feedback from the customer, which can help you grow your business more effectively.

Cons

• Social media marketing places high demands on your time.

• It also places high demands on your talent - content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained.

• ROI (return on investment) with social media marketing is a long-haul strategy.

• Relationship-building with customers is a slow process.

• There is the risk of receiving negative comments.

My Conclusion of Social Media Marketing

• Social media marketing has it pros and cons. If you're considering launching a social media marketing campaign, make sure that you understand all the aspects. Proper planning will increase your chances for social media marketing success.

• Deciding whether to use social networks in your marketing comes down to whether or not it’s right for your business. Know that it is not a ‘quick fix’ that will immediately boost your company sales. Think of it as building a long-term relationship with your customers and potential customers.

• Setting up profiles in Facebook, Twitter, Flickr, YouTube, and blogging are free. But be aware that in order for your campaign to work, it will need 100% of TLC.

• Establish a coordinated and consistent approach with all parties involved following the same rules and working as a team.

• Social media marketing takes time – plan to be committed if you want to see results.