social media & physiotherapy

What does Social Media have to do with

Practicing

Physiotherapy?

EVERY THING !!!

About Me…..My Office

Sydney Uni 92-95

Lifecare Holland Park

Pilates Instructor

Fishing

Ocean Kayaking

Tennis

Running

Social Media Advocate

Who is The Social Physio?

• https://www.youtube.com/watch?v=Dm9njZLTS4E

What?SOCIAL MEDIA

Why Bother?

Benefits

How? Various Platforms

Who?Outsource or In House

It’s a cultural revolutionhttp://youtu.be/sd9NZq6H7IM

Why Bother ?

IncreasingReferrals

Customer Feedback

ProfessionalDevelopment

Customer Service

Reputation Management

Brand Awareness

EDUCATION

Increasing Referrals

Can they Find you?

Are YouTrustworthy

&Knowledgeable?

Can you FIX their problems?

Ask a Question, Let’s Chat

How? Which One? POLL

Goal Determines Platform

IncreasingReferrals

Customer Feedback

ProfessionalDevelopment

Customer Service

Reputation Management

Brand Awareness

EDUCATION

Write it once…. Spread it around

Social Media Management Software

• HootSuite

• Sprout Social

Well worth their $10 month cost

Facebook Favourites

• Insert a Link to your website in the About Me Section (Top Line) to ensure it gets viewed

• Hide your “Likes” until at least a decent number ? 100. Credibility.

• Images with every Post • Respond to every interaction, initially• “Like” strategic business/organisations• Comment and post images to these key

associates/influencers• Use #hashtags on keywords

Twitter Tips

• Twilert. Keyword alerts via email allows for reputation management, competitor research, opportunity to engage

• Ditch the EGG, consistent branding

• Twellow. Database arranged by LOCATION AND INTERESTS.

• Respond, Engage, Share, Laugh = Build relationships, DON’T SELL (too often)

Linked in Liasons

• Employment opportunities

• Access to industry Experts

• Notification of professional development

• New research

• Think about the type of patients you want to treat, and then create a profile to match

• Build your “expert” status by posting relevent, new, compelling information

Google + Goodies

• Get involved, SEO benefits and sleeping Giant, next big platform??

• Start with Gmail Account, personal and business profile set up

• Link to other social media platforms

• Use # on keywords in bio

• Public posts with #keywords = SEO

• Hangouts for 10 people

Pinterest for Physios

• Great source of images for status updates

• Group exercises within boards for patient types ie. Pelvic floor, cardio

• Sell products directly from Pinterest

• Appeals to Visual learners

YouTube Yodels

• Best platform for building your ‘expert’ status. Demonstrate your brilliance, drive the patient type you most enjoy treating

• Client testimonials

• Research and Self-Education (exercises, manual therapy, equipment)

• Connect with other social platforms

Ask a Question…..

What?SOCIAL MEDIA

Why Bother?

Benefits

How? Various Platforms

Who?Outsource or In House

A Few Options

• Do Nothing• Do Something – unfocussed, unsure, time

wasting, non-measured• Do Something well – Requires knowledge

(self reading or expert training)• Let Someone else do it Well – Saves you

time, cost effective marketing, monthly reporting, strategic and focussed

• Combination

Don’t be Blind to the Risks

• Select an educated, informed and ‘tactful’ representative to manage your accounts, preferably someone with industry knowledge

• Reputation Slurs can be an opportunity if dealt with well

Have you had any Negative Social Media Experiences? Please Share

Recap 101

• Have a Goal and let it determine the Social Platform you invest your energy in

• Write it once, use software to share it around automatically

• Don’t SELL. Build relationships via education, inspiration, humour

• Be aware of Risks and choose your words

What’s Social Got to do with Pt?

• Career Development

• Professional Development

• Business Tool

• Education Tool

• Communication Tool

• Motivational Tool

• Research Resource

What will you take away from this

Webinar and USE?

Thank you for attending(and interacting!)

VISIT www.TheSocialPhysio.com for further information ….• Social Media Audits• Social Media Management• Staff Training• Strategic Planning• Monthly Reporting

Follow Me….Please?

• Twitter @socialphysio• www.facebook.com/TheSocialPhysio• Also on….

• Youtube

• Linked In – Marion McRae

• Pinterest

• Google Plus

• And Surplus other platforms. I like to Play!