social media panel - heels down media · heels down media bethany lee my equestrian style . 2019...
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SOCIAL MEDIA PANEL
Shona RosenblumCo-Founder Grand Slam Social
Laine AshkerProfessional Rider
Patricia Da SilvaPresident Heels Down Media
Bethany LeeMy Equestrian Style
2019 TRENDS
Instagram reach decline.Influencer shake up.Deficit of attention.Rise of stories.
Decline of Facebook reach. What now?
BEAT THE DECLINE● Understand your audience● Create value ● Engage in a meaningful way● Pay-to-play
Turn followers into clients.
Strong brand.Post about your products.Call to action.Journey.
SOCIAL MEDIA ADVERTISING● Define goals, measurable objectives ● Learn from organic insights● Boost to create community● Advertise to drive conversions● Split test
WORKING WITH INFLUENCERS
USER-GENERATED CONTENT
CREATING PRESENCE● Strong Brand ● Consistency● Reach Out● Build Advocates
EMBRACE APPS
● Photo Editing: Snapseed
● Scheduling: Buffer● Creative: Canva● Social: Instagram● Plan: Planoly
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