social media oh my
Post on 06-May-2015
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Blogs, Microblogs, Blogs, Microblogs, Social Networks, Oh My!Social Networks, Oh My!
wyendotbiz.ning.comwyendotbiz.ning.com
conversify.netconversify.net
BlogsBlogsMicroblogsMicroblogsSocial NetworksSocial NetworksPodcastsPodcastsSocial Media ReleasesSocial Media ReleasesBest Practices & PitfallsBest Practices & PitfallsMeasurementMeasurement
What is Social Media?What is Social Media?Tools & sites that facilitate “socializing” & Tools & sites that facilitate “socializing” & sharing.sharing.
Social Media Marketing Social Media Marketing uses Web 2.0 tools to uses Web 2.0 tools to stimulate...stimulate...
CONVERSATIONSCONVERSATIONS
What are Web 2.0 Tools?What are Web 2.0 Tools?
Web Web 2.0 2.0
ToolsTools
blogsblogs micromicroblogsblogs
podcastpodcastss
wikiswikis
photophotosharinsharin
ggvideovideosharinsharin
gg
contencontent t
ratingrating
bookmarbookmarkk
sharingsharing
virtualvirtualworldworld
ss
RSSRSSfeedsfeeds
socialsocialnetworknetwork
ss
cloudcloudworkinworkin
gg
Before you begin, ask...Before you begin, ask...Who is your audience?Who is your audience?
What are your business goals? What are your business goals?
• increase brand awarenessincrease brand awareness
• build your reputationbuild your reputation
• increase brand loyaltyincrease brand loyalty
• dialogue with potential customersdialogue with potential customers
• turn customers into evangeliststurn customers into evangelists
Social Media Tool MixSocial Media Tool Mix
Blogger.comBlogger.com
Facebook PageFacebook Page
MySpaceMySpace
LinkedIn GroupLinkedIn Group
TwitterTwitter
FlickrFlickr
YouTubeYouTube
Blogs•Current
•Compelling voice
• Targeted
•Conversational
•RSS Feeds
• Social media friendly
Microblogs• 140 characters
• SMS enabled
•Conversations
•Gateways
• Followers/Following
•RSS Feeds
Social Networks
• Facebook Pages
• Facebook Social Ads
•MySpace
•Niche
•White Label
Podcasts• Audio or Video
• Portable and Sharable
• Low production costs
• Embedded players
• Interactive
• iTunes
Social Media RoadmapSocial Media Roadmap
BlogBlog TwittTwitterer LinkedILinkedI
nn
MySpacMySpacee
FacebooFacebookk
UtterliUtterli
YouTubYouTubee
SiteSite
Broadcast & DistributeBroadcast & DistributeThe Social Media Press ReleaseThe Social Media Press Release
Social Media Release Social Media Release builderbuilderPitchEngine releases & newsroomsPitchEngine releases & newsrooms
Social media releaseSocial media releaseimages, video, logoimages, video, logo
Social media releaseSocial media releaseSocial sharing, shortened URL, more Social sharing, shortened URL, more news, RSSnews, RSS
SMM Best PracticesSMM Best Practices
•Starts with listening.
•Stimulates conversations.
•Requires strategy and planning like any other form of marketing.
•Is authentic and transparent.
•Is interconnected.
Social Media Marketing Social Media Marketing PitfallsPitfalls
Overly commercialOverly commercial
FakeFake
Too controlledToo controlled
NeglectedNeglected
DisconnectedDisconnected
Failure to engageFailure to engage
Measure & EvaluateMeasure & Evaluate
Web Site Web Site - Traffic, referrers, conversions- Traffic, referrers, conversions
BlogsBlogs - Traffic, referrers, subscriptions - Traffic, referrers, subscriptions
MicroblogsMicroblogs - followers - followers
Social NetworksSocial Networks - friends, contacts - friends, contacts
Multimedia SitesMultimedia Sites - views, listens - views, listens
Virtual WorldsVirtual Worlds - Traffic, group members, - Traffic, group members, purchasespurchases
Blogs, Microblogs, Blogs, Microblogs, Social Networks, Oh My!Social Networks, Oh My!Aliza ShermanAliza Sherman
aliza@conversify.netaliza@conversify.net
www.conversify.netwww.conversify.net
www.mediaegg.comwww.mediaegg.com
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