social media misconceptions part 2

Social Media Misconceptions And how to deal with them Part 2

The issue Client “Lets do social on every channel!”

Marketer

The Culprit The “Because we can!” Client Marketer “Why do you want a twitter account?” Client “Because we Can!” Marketer “But you don’t need it, strategically” Client “Whatever, we want it, because we can!” 3 months passes Client “why does our twitter account suck?” Marketer “Because you didn’t need it” Client “why did you advise us to get one?!” Marketer

The hero The marketer who can stand firm and push the client for clear business reasons to be on specific platforms

The solution Education Teach your client what each social platforms commercial use can be, and why or why not it is right or wrong for their business Stand your ground, but Don’t be condescending

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The ender Three reasons ”Before we launch on a this new channel, give me three reasons why being on this channel will help your business commercially” Before they answer, remind them that “Because we can!” is not a reason

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For more I’m Mike Watkins Follow me on twitter.com/digiocial OR http://www.linkedin.com/in/michaelleewatkins

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